STERLING, VA, Jan 16, 2018 – EnterWorks, a leading provider of master data management (MDM) and product information management (PIM) solutions, is driving new retail experiences with the help of Dassault Systèmes’ 3D merchandising solutions for brick and mortar stores that have suffered in competing with their digital counterparts. While many retailers have struggled to design and execute effective omnichannel strategies, EnterWorks and Dassault Systèmes have started to roll out their shared vision across US and European markets.

EnterWorks is driving new retail experiences by using augmented and virtual reality.

Named Storeytelling, the innovative solution recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming, and ultimately enabling a mobile, augmented shopping reality for in-store.

“By combining technologies for localized assortments and planograms, visual store shelves with ecommerce searchandizing, and a customer’s shopping list with a mobile reality, we are launching the next, practical wave of physical and digital convergence,” said EnterWorks CEO Rick Chavie. “As resources have been diverted to digital marketing and ecommerce, merchants have lacked the technologies that enable them to effectively tell their brand and product stories. Our concept offers tools to the merchant so they can successfully bring their product line-up to life and drive customers from online to in-store.”

Dassault Systèmes, the 3DEXPERIENCE company, provides business and people with virtual universes to imagine sustainable innovations and is a world leader in 3D design software, 3D digital mock up, and product lifecycle management (PLM) solutions. The company offers its advanced technologies across industries, taking collaboration and visualization to a new level.

“The retail industry is embracing the potential of 3D reality today, whether it is in designing products, stores, or the consumer experience itself,” said Philippe Loeb, vice president of consumer packaged goods & retail for Dassault Systèmes. “We are pleased to team with EnterWorks in helping merchants deal with the fast pace of change in consumer expectations. Merchants are eager for technology that helps them converge digital with physical in products and stores.”

According to Chavie, the great opportunity today is for retailers and brands to:

• Create great customer moments by converging a store’s physical assets with online and mobile to generate a new shopping reality;
• Empower the next generation of visual merchants through the seamless integration of 3D and Virtual Reality technologies;
• Leverage current technologies in end-to-end support for 3D visualization and technology such as category management, space management, and master data management for products, customers, and physical/digital assets, mobile, and ecommerce; and
• Provide augmented reality for a retailer’s mobile application that provides a new wayfinding approach for customers who have yet to memorize all product locations.

About EnterWorks Holding Company 

EnterWorks master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: master data management, product Information management, dynamic data modeling, workflow & collaboration, syndication & publishing, digital asset management, geographic localization, portal content exchange, and digital channel accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason.

Learn more at www.enterworks.com.