Siemens Acquires Lightwork Design for 3D Data Visualization

PLANO, TX, Sep 19, 2018 – Siemens has entered into an agreement to acquire Sheffield, United Kingdom-based Lightwork Design, a computer software and technology licensing company specializing in 3D rendering software development and virtual reality (VR) experience generation. With the addition of Lightwork Design, Siemens PLM Software will provide customers with enhanced 3D data visualization, high-end rendering and VR capabilities via its comprehensive suite of 3D product lifecycle management (PLM) applications.

In addition, the acquisition expands Siemens’ ‘open business’ strategy with a commitment to continue to provide software toolkits for 3D data pre-processing for visualization, rendering and virtual reality, helping continue Siemens’ market-leading position in technology licensing to independent software vendors. The offerings of Lightwork Design will be combined with Siemens‘ existing PLM Components business, which includes Parasolid software, D-Cubed software and Kineo software, where more than 240 companies integrate Siemens PLM Software technology into 350 commercial applications for the benefit of six million end-users.

“With this acquisition, we increase the accuracy of the digital twin by adding advanced visualization, rendering and virtual reality technology into all phases of the virtual product development process,” said Tony Hemmelgarn, CEO, Siemens PLM Software. “The visualization and virtual reality space is continually changing and growing, and Lightwork Design has the advanced 3D data visualization, rendering and virtual reality technology required to help keep us in the forefront of the marketplace.”

This latest acquisition builds upon previous investments in software offerings for the digital enterprise, which connects virtual product development and production planning with the real production environment and lifecycle support. Lightwork Design capabilities are already embedded into NX software, Siemens’ 3D design application, and will also be added to other offerings across the Siemens portfolio. This enhances the digital twin by adding critical visualization information to the virtual product: from the initial product design and sophisticated product engineering, to simulation and test and through design visualization. Using more realistic imagery, simulations and VR environments can help customers identify and address potential product problems early in the lifecycle, saving both time and cost.

“The demand for high-end, interactive and consistent product visualization in design and manufacturing is growing quickly,” said David Forrester, CEO, Lightwork Design. “Combining our Iray+ technology and virtual reality collaborative design review software with Siemens PLM Software’s business will enable us to provide world-class solutions to the design and manufacturing industry on an even larger scale. We look forward to the opportunities for further development and integration of our visualization technology with existing Siemens software to contribute to Siemens’ broader digitalization strategy.”

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Digital Factory Division, is a leading global provider of software solutions to drive the digital transformation of industry, creating new opportunities for manufacturers to realize innovation. With headquarters in Plano, Texas, and over 140,000 customers worldwide, Siemens PLM Software works with companies of all sizes to transform the way ideas come to life, the way products are realized, and the way products and assets in operation are used and understood.

For more information on Siemens PLM Software products and services, visit

About Siemens AG

Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for 170 years. The company is active around the globe, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2017, which ended on September 30, 2017, Siemens generated revenue of €83.0 billion and net income of €6.2 billion. At the end of September 2017, the company had around 377,000 employees worldwide.

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Seed River Partners with AON3D

PHOENIX, AZ, Sep 19, 2018 – Building on a multi‐generational passion for entrepreneurial technology, Seed River investment firm announces a new strategic engagement with AON3D. Selected from over a half‐dozen candidates, AON3D is bringing economies and innovation to industrial 3D printing.

“We’re excited to engage with AON3D by providing strategic and financial resources,” said Jamil Nizam, managing director and founder of Seed River. “Their unique blend of creativity and entrepreneurial thinking aligns with our investment goals of nurturing companies that can drive next‐level transformation.”

AON3D co‐founder Randeep Singh described, “We’re pushing the boundaries on commercializing new materials for 3D printing with advanced thermoplastics. The great thing about 3D printing is that it enables innovative thinking in almost any industry—but at the same time it can be technically or financially unfeasible. At AON3D, our technology makes the process ten times more affordable. That means the resources and mentorship of Seed River will help accelerate and refine the process of getting this technology to the people who need it most.”

Nizam added, “We know it takes more than capital to grow an idea, which is why we consider the culture and spirit of applicant teams as well. We look forward to working closely with the AON3D team as we help support their long‐term growth initiatives.”

About Seed River

Seed River is an angel investment firm headquartered in Phoenix, AZ. With deep roots in the tech industry, we’re committed to supporting entrepreneurs developing transformative products and solutions. Their team combines experts, portfolio advisers, and mentors representing a significant range of financial, technical, and business experience. Seed River delivers a host of carefully curated, custom services and resources to ensure that transformative business moves are backed by intelligent decisions as well as capital. Their unique growth solutions for emerging enterprises focus on the key principles of disciplined growth and scale; limited dilution; no securitization or personal guarantees; and making strategic investments that are more impactful and accessible than traditional venture capital or bank secured investing.

For more information, visit

About AON3D

Launched in 2015, AON3D is a rapidly growing startup on a mission to put industrial 3D printing capabilities into the hands of those who need it most. A graduate of Y‐Combinator and backed by top venture investors from Silicon Valley, the company’s technology has made it 10 times more affordable to 3D print with advanced thermoplastics and continues to push the boundaries on commercializing new materials for 3D printing.

For more information, visit

SENER Partners with Rimorchiatori Riuniti

BARCELONA, Spain, Sep 19, 2018 – SENER has signed a contract with the owner Rimorchiatori Riuniti Panfido & C.s.r.l for delivering the basic engineering and technical assistance in the construction of a liquefied natural gas (LNG) SBBT unit, which will operate in Italy and the Adriatic. Panfido is one of the most important tug and barge owners in Europe, with 130 years of experience in marine services. This project is co-funded by the European Union through the Poseidon MED II program.

This new contract consolidates SENER’s role as a pioneer in the design of innovative LNG marine technology units. In this regard, the SBBT unit’s design is a combination of a LNG fueled tractor tug (powered unit) and a LNG bunkering non-propelled pontoon of 4,000 m3 (cargo unit).

The tug will be designed and constructed as a dual fuel driven, towing, escorting, rescue, supply and salvage tug, propelled by Voith and with 65 tons of bollard pull. For its part, the pontoon will have a storage capacity of 4,000 m3 of LNG and 1,000 m3 of marine diesel oil (MDO), and it will be used for bunkering service. Among other benefits, SENER’s innovative design focuses on wave signature and ballast water management.

SENER has announced this new contract in the framework of the 2018 edition of the Gastech exhibition and conference that takes place in Barcelona (Spain) from September 17 to 20. The company is showing at Gastech (in its booth nº G175) its floating solutions in LNG, where SENER is able to offer an integral project of the entire LNG value chain using its own technology and engineering.

With more than €2.5 billion in LNG contracts and references as EPC contractor such as Sagunto in Spain, Dunkirk in France, Zeebrugge in Belgium or Gate terminal in the Netherlands. SENER has become a leader in the LNG sector, applying technologies developed in-house.

Besides, SENER has developed a comprehensive project portfolio in marine and naval architecture since its foundation, in 1956, as a marine engineering company. On this regard, SENER has developed its own bunkering vessel with an innovative design using its own CAD/CAM/CAE shipbuilding software FORAN, which is one of the advanced solutions presented at Gastech.

For more information, visit SENER website.

DWR to Sell Vectorworks Spotlight, Braceworks, Vision

in S Africa

COLUMBIA, MD, Sep 19, 2018 – The demands of the entertainment industry are constantly evolving, and access to state-of-the-art technology is more critical than ever. In response to this, global design and BIM software solutions provider Vectorworks, Inc. is pleased to announce that DWR Distribution has been appointed an official distributor for Vectorworks Spotlight, Braceworks and Vision software in South Africa.

“DWR has demonstrated a strong commitment to Vectorworks and has deep roots in the entertainment industry, and it was a natural progression to have them officially join the Vectorworks family as a distributor,” said Tara Grant, director of channel operations at Vectorworks. “As the demand for our solutions grows and Vectorworks continues to expand, we are looking for strong distribution partners like DWR to provide local support in markets around the world.”

Since 2013, DWR has sold software to the entertainment industry and offered extensive training at its office over the years. This new agreement will further benefit customers by allowing greater technical and sales support with direct access to the team at Vectorworks.

“It’s an honor to be able to distribute a brand like Vectorworks, and we are very excited about the partnership,” said Duncan Riley, owner of DWR Distribution. “We believe that the close collaboration between MA Lighting and Vectorworks, to assist lighting designers on workflow, will be a game changer. On DWR’s side, we have a passionate team supporting the brand. We see Vectorworks as a 360-degree entertainment design solution for the country, providing professionals and students with a tool that will make their lives easier.”

DWR’s Dylan Jones will manage all Vectorworks sales and support. “It’s exciting to be working directly with the Vectorworks team,” he said. “We are looking forward to providing educational and network licenses to the industry. The training Vectorworks provides their distributors has already helped us improve the quality of our technical support, and with direct access to their order process, we are now able to deliver licenses more quickly to our customers.”

DWR will continue to offer training sessions presented by Francois van der Merwe, who has been using Vectorworks for 14 years.

For more information about Vectorworks for entertainment in South Africa, contact DWR. Or, visit the Vectorworks website to learn more about becoming a Vectorworks distributor or to find a local distributor in your region.

About DWR Distribution

DWR Distribution supplies, installs and maintains stage lighting equipment throughout South Africa. With offices in Johannesburg, Durban and Cape Town, the company is able to meet customers’ needs quickly and efficiently. The company was established in 2006 and built relationships with a number of premier equipment suppliers such as MA Lighting and Robe. Further agencies were added over the years, and DWR Distribution is able to fulfill practically any need that may come up.

For more information, visit

About Vectorworks, Inc.

Vectorworks, Inc. is a global design and BIM software solutions provider serving over 650,000 professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration, nurture innovation, communicate effectively and bring their visions to life. With our cross-platform software, designers can build data-rich, visual models without sacrificing the design process, while collaborating efficiently throughout the project life-cycle. Headquartered in Columbia, Maryland, with offices in Atlanta, Georgia, Newbury, England and London, England, Vectorworks is a part of the Nemetschek Group.

Learn how we empower designers to create experiences that transform the world at

Rescale Launches Program for Strategic Partners

SAN FRANCISCO, CA, Sep 19, 2018 – Rescale, the leader in enterprise big compute in the cloud, today announced the launch of its Powered by Rescale program with IBM as its first partner. Companies such as American Axle & Manufacturing and DENSO International America, Inc. work with Rescale to securely manage product innovation to be first to market. Partners in the Powered by Rescale program now have the ability to provide turnkey high-performance computing (HPC) in the cloud to their installations.

Powered by Rescale enables partners to deliver enterprise big compute to their customer base.

“The convergence of major technologies such as simulation, machine learning, Internet of Things, HPC, and cloud has created a tremendous amount of complexity for vendors, making it difficult for them to successfully deploy their product and/or service in enterprise big compute environments,” says Tyler Smith, head of partnerships at Rescale. “With the Powered by Rescale program, partners can deliver their product and/or service to customers as part of an end-to-end solution under their brand. This allows partners in the simulation and HPC space to participate in net-new cloud business opportunities while maintaining focus on their core technology and competency.”

Powered by Rescale also provides pay-per-use metering and billing of software and hardware that can flow through the partner, as well as integrations with a partner’s billing and CRM system.

IBM is one of the first partners in the program and is collaborating with Rescale to provide a full-stack, HPC solution in the IBM Cloud for enterprises.

“The rapidly increasing volume of data presents an opportunity for enterprises to adopt cloud for HPC workloads so they can efficiently and securely analyze, share and generate new business insights,” says Keri Olson, director of HPC offerings at IBM Cloud. “We are collaborating with Rescale to combine the power and global reach of IBM Cloud infrastructure with Rescale’s HPC management platform to provide a new integrated solution for large-scale data simulations and modeling on the IBM Cloud.”

Companies seeking to deliver their simulation and HPC products and/or services in the cloud, or build a big compute cloud transformation practice, can immediately do so with a scalable delivery model as part of the Powered by Rescale program.

To learn more about the unlimited possibilities of the Powered by Rescale program, visit

About Rescale

Rescale is the leader in enterprise big compute in the cloud. Rescale empowers the world’s transformative executives, IT leaders, engineers, and scientists to securely manage product innovation to be first to market. Rescale’s ScaleX® multi-cloud platform, built on the most powerful high-performance computing infrastructure, seamlessly matches software applications with the best architecture in the cloud or on-premise to run complex data processing and simulations. Rescale partners with the four largest cloud service providers, has over 125 Global 2000 enterprise customers including four of top five largest global automotive manufacturers and two of top three largest global aerospace and defense companies.

For more information on Rescale, visit

Fishbowl Expands Partnership with PTC, to Offer Vuforia

MINNEAPOLIS, MN, Sep 19, 2018 – Fishbowl Solutions, a PTC Network Alliance member, is proud to announce their new PTC software resell partnership. Through this partnership, Fishbowl is now an authorized reseller of PTC Vuforia, which is the industry’s most advanced and widely adopted AR technology platform. Fishbowl will market, sell, service, and support PTC Vuforia for customers in Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin.

PTC Vuforia enables customers to visualize, instruct, guide, and improve interactions with physical things. The Vuforia product portfolio includes solutions that provide customers the ability to develop cross-platform AR applications that incorporate CAD and IoT (Internet of Things) data, view them on mobile devices as well as smartglasses like Microsoft Hololens, and share PTC Creo 3D CAD content through AR with third parties. Fishbowl Solutions’ PTC partnership enables them to resell the following Vuforia components:

  • Vuforia Studio (formerly ThingWorx Studio) – enables users to reuse 3D CAD content, incorporate step-by-step instructions and IoT (Internet of Things) data, and scale AR authoring and publishing in industrial enterprises
  • Vuforia Chalk – enables technicians to get remote assistance from experts

“Fishbowl already has a world-class Windchill implementation team and we have Fishbowl apps to automate and integrate PTC solutions to deliver valuable return on investment for our customers. This new partnership is exciting because we will have the opportunity to resell and build solutions around the Vuforia augmented reality platform too,” said Tim Gruidl, president of Fishbowl Solutions. “Fishbowl’s overall understanding of product data management and experience integrating PTC Windchill with 3rd-party systems means that we have the expertise to do the same for your AR applications. Data from Windchill, as well as systems such as Oracle Service and Sales Cloud, can be surfaced to your AR application to create a 360-degree view of your product.”

“We’re pleased to welcome Fishbowl Solutions to the PTC Partner Network,” said Kerry Grimes, divisional vice president, PTC Partner Network. Our carefully-selected network of partners allows us to leverage market expertise and deliver the product and service quality synonymous with the PTC brand.”

About Fishbowl Solutions

Fishbowl Solutions was founded in 1999. Their areas of expertise include enterprise content management, enterprise search, and product lifecycle management. Fishbowl Solutions is a Google Cloud partner whose offerings include resale, implementation services, support, and off-the-shelf software for Google Cloud Search.

Fishbowl Solutions provides a competitive advantage in the market due to its own suite of add-on software. Fishbowl’s products extend Mindbreeze, Google Cloud Search, Oracle WebCenter and PTC applications to enhance their functionality and help customers around the globe do more with the resources and systems they have.

For more information, visit

MathWorks Announces MATLAB, Simulink R2018b

NATICK, MA, Sep 19, 2018 – MathWorks introduced Release 2018b of MATLAB and Simulink. The release contains significant enhancements for deep learning, along with new capabilities and bug fixes across the product families. The new Deep Learning Toolbox, which replaces Neural Network Toolbox, provides engineers and scientists with a framework for designing and implementing deep neural networks. Now, image processing, computer vision, signal processing, and systems engineers can use MATLAB to more easily design complex network architectures and improve the performance of their deep learning models.

MathWorks recently joined the ONNX community to demonstrate its commitment to interoperability, enabling collaboration between users of MATLAB and other deep learning frameworks. Using the new ONNX converter in R2018b, engineers can import and export models from supported frameworks such as PyTorch, MxNet, and TensorFlow. This interoperability enables models trained in MATLAB to be used in other frameworks. Similarly, models trained in other frameworks can be brought into MATLAB for tasks such as debugging, validation, and embedded deployment. In addition, R2018b provides a curated set of reference models that are accessible with a single line of code. Also, additional model importers enable use of models from Caffe and Keras-Tensorflow.

“As deep learning becomes more prevalent across multiple industries, there is a need to make it broadly available, accessible, and applicable to engineers and scientists with varying specializations,” said David Rich, MATLAB marketing director, MathWorks. “Now, deep learning novices and experts can learn, apply, and conduct advanced research with MATLAB by using an integrated deep learning workflow from research to prototype to production.”

MathWorks continues to improve user productivity and ease of use for deep learning workflows in R2018b through:

  • The Deep Network Designer app, which enables users to create complex network architectures or modify complex pretrained networks for transfer learning
  • Improved network training performance beyond desktop capabilities by supporting cloud vendors with MATLAB Deep Learning Container on NVIDIA GPU Cloud and the MATLAB reference architectures for Amazon Web Services and Microsoft Azure
  • Broadened support for domain-specific workflows, including ground-truth labeling apps for audio, video, and application-specific data stores, making it easier and faster to work with large collections of data

In R2018b, GPU Coder continues to improve inference performance by supporting NVIDIA libraries and adding optimizations such as auto-tuning, layer fusion, and buffer minimization. In addition, deployment support has been added for Intel and ARM platforms using Intel MKL-DNN and ARM Compute Library.

Available immediately, R2018b includes updates to the MATLAB and Simulink product family, including new capabilities for code generation, signal processing and communications, and verification and validation. For information on all new capabilities and bug fixes to the MATLAB and Simulink product families, watch the R2018b Highlights video.

About MathWorks

MathWorks is the leading developer of mathematical computing software. MATLAB, the language of technical computing, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a graphical environment for simulation and model-based design for multidomain dynamic and embedded systems. Engineers and scientists worldwide rely on these product families to accelerate the pace of discovery, innovation, and development in automotive, aerospace, electronics, financial services, biotech-pharmaceutical, and other industries. MATLAB and Simulink are also fundamental teaching and research tools in the world’s universities and learning institutions. Founded in 1984, MathWorks employs more than 4000 people in 16 countries, with headquarters in Natick, MA, USA.

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