Category Archives: Digital Transformation

Kikkoman Selects Matterport’s Digital Twin Platform

SUNNYVALE, CA, Mar 27, 2024 – Matterport, Inc., announced that Kikkoman Corporation, the world’s leading soy sauce producer, has used Matterport’s Digital Twin Platform to create a digital twin of the company’s historic Goyogura soy sauce brewery.

Originally established in 1939 as a dedicated facility supplying soy sauce to the Imperial Household Agency of Japan, the Goyogura brewery produces some of Kikkoman’s premium series of soy sauces, including the ‘Goyogura Shoyu’ and the D2C exclusive brand, ‘Kikkoman Honten’. Although the brewery was moved to the current location in 2011 due to its age, it is still constructed with original elements of the historic facility like wooden barrels, stone walls, and gates, continuing to preserve its traditional brewing methods to supply the Imperial Household Agency with its world-renowned soy sauces.

Using Matterport’s Property Marketing solution, Kikkoman aims to offer factory tours to consumers so that it can be shared with the world. Enriched with notes, guides and videos, the digital twin serves as an educational resource for understanding and preserving the traditions and culture of soy sauce production.

The company is also considering Matterport’s Facilities Management solution for maintenance, repairs and measuring the space to reduce equipment management costs and time on site. By minimizing the need for personnel to physically enter and inspect the facility, the company would be able to save time and effort for hygiene management.

The Goyogura brewery was captured quickly with Matterport’s Capture Services and the Pro3, minimizing disruption to the facility’s operations and ensuring low-impact on the historic equipment. Equipped with lidar and RGB sensors, Matterport’s Pro3 produces both photo-realistic 3D tours and photos as well as detailed point cloud data that can be used for BIM (.ifc, .rvt) and CAD (.dwg) files.

“As part of the branding of the ‘Goyogura Shoyu’ and the ‘Kikkoman Honten’ series, we believed that allowing customers to see the traditional brewing methods of the production site would create interest in the craftsmanship of our brewing process,” said Kaname Tsuji, Manager of the EC Strategy Group, products management division. “Having seen the accuracy and smoothness of the technology, we considered Matterport capable of conveying the reality of the Goyogura brewery, providing access to areas of the facility which visitors cannot step in. We hope that through this special access, including views of the interior of our cedar brewing barrels, which are usually seen through glass, we will delight our customers as part of our exhibitions and communication on the D2C exclusive ‘Kikkoman Honten‘.”

“We are honored that Kikkoman, a symbol of Japanese food culture, is using our services,” said Howard Xiao, president and operating officer of Matterport Japan K.K. “We hope that by utilizing Matterport, the charm and craftsmanship of traditional soy sauce production will be passed on to generations to come, not only in Japan but also overseas. We also look forward to supporting Kikkoman’s consideration of uses in the future, such as our Facilities Management solutions, using the power of our digital twin platform as part of this journey.”

The ‘Goyogura Shoyu Brewery’ is part of Matterport Japan’s ‘Connecting Culture and the Future with Digital Twins’ project, which aims to digitize and widely share Japan’s cultural properties and historical buildings such as Aso Shrine, Tenzan Sake Brewery and others.

To learn more about Matterport’s solutions for property marketing, facilities management, or design and construction management, visit www.matterport.com.

About Matterport

Matterport, Inc. is the World’s #1 Digital Twin Platform* leading the digital transformation of the built world. Their groundbreaking platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing.

Learn more at matterport.com and browse a gallery of digital twins.

*Largest digital twin cloud hosted platform for the built world sq.ft. scanned. Data on file.

Incture Joins Google Cloud Partner Advantage Program

for Build Engagement Model

BENGALURU, India, Mar 18, 2024 – Incture, a leading provider of digital transformation solutions, is excited to announce its collaboration with Google Cloud, joining the Google Cloud Partner Advantage Program as a partner for the Build Engagement Model. This qualification empowers Google Cloud customers to harness Incture’s innovative digital solutions, optimizing operational efficiency and driving business growth through advanced analytics and machine learning capabilities.

As part of Google Cloud Partner Advantage, Incture brings to the table a suite of services and solutions designed to transform business processes and enhance decision-making through real-time insights. Customers can now leverage the following key features:

  • Advanced data analytics and business intelligence tools tailored to specific industry needs.
  • Integration of machine learning models to predict outcomes and automate decision-making processes.
  • Streamlined operations through the deployment of custom Cherrywork digital applications on Google Cloud’s secure and scalable infrastructure.
  • Enhanced collaboration and productivity tools that integrate seamlessly with Google Workspace.
  • Access to real-time critical data without duplicating information, and perform advanced analytics by simply integrating SAP Datasphere with Google Cloud BigQuery.

“Incture is thrilled to partner with Google Cloud, marking a significant milestone in our mission to drive digital innovation,” said Sachin Verma, CEO of Incture. “Our collaboration with Google Cloud enables us to leverage their cutting-edge cloud technologies, enhancing our ability to deliver impactful, scalable, and secure solutions to our customers worldwide. Together, we are set to transform how businesses operate, making them more agile, intelligent, and efficient.”

About Incture

Incture is a leading provider of digital applications and digital solutions. They have delivered more than 100 application development, integration, and support projects on hyperscale platforms over the last 17 years. Working primarily with customers in CPG & retail, manufacturing, energy, and the life sciences industries, Incture delivers hyper-automation solutions for their vertical-specific tasks and processes. Their comprehensive applications suite called Cherrywork is delivering business value with agility and at scale to address evolving business requirements. They help manage every part of the enterprise – employees, customers, sales, HR, marketing, finance, supply chain, and IT to bring innovative solutions.

For more information, visit www.incture.com.

Looq AI Launches AI-Enabled Digital Twin Platform

SAN FRANCISCO & SAN DIEGO, CA & ORLANDO, FL, Mar 14, 2024 – Looq AI announced the launch of its groundbreaking AI-enabled digital twin technology, the Looq platform, a one-stop solution for surveyors, engineers, contractors, and asset owners to digitally map the physical world infrastructure in minutes, with survey-grade accuracy, enabling them to build and uphold a safer, more sustainable, and electrified future. Powered by a novel and fundamental computer vision and AI technology, the Looq platform now enables the frequent, and large-scale digitization of critical infrastructure for true asset intelligence. Established in 2021, Looq AI is a hardware enabled AI company dedicated to advancing critical infrastructure digitization and diagnosis. Looq’s founders and scientists have developed a new camera AI technology that makes survey-grade 3D capture cost-effective at scale with AI-enabled workflows, simplifying the process of generating geometrically precise, geo-referenced, and intelligent digital twins.

Distribution pole capture with the Looq Q camera, the imaging component of the Looq platform. High data quality ensures that a single Looq survey can serve to update asset management databases, to complete complex engineering tasks such as pole-load analysis and phase tracing, and to create a trustworthy, survey-certifiable, record for as-built. Image courtesy of Looq AI.

The utility sector faces unprecedented pressure to maintain, expand and improve the electric grid. Across inspection of existing assets, the development of new structures, and the repair of disaster struck areas, organizations have an urgent need for timely and accurate information to power key decision making and operations. These design, construction, and operation efforts constitute large and complex projects requiring careful multi-agency planning to ensure safe, timely, and budget friendly execution. A single mistake can lead to hazardous conditions and cost millions of dollars.

To resolve these challenges, organizations need intelligent, collaborative, and accurate digital twins; however, the broad adoption of digital twins and the ecosystem supporting them has been hampered by the high cost, and the time and resource burden needed to capture large-scale datasets on a time-frequency needed for effective decision making. “We have developed a fundamentally different way of creating these accurate digital twins leveraging cameras instead of lasers,” said Dominique Meyer, PhD., CEO at Looq AI. “Our cameras offer over 100x higher spatial sampling rates compared to top-of-the-line laser systems, enabling our customers to capture the data they need within minutes, and at a scale that they previously could not do.”

“The use of this technology is a game-changer for us. It gives us the opportunity to capture a large amount of survey-grade data without drones or hours and hours of boots-on-the-ground labor,” said Amanda Jones, PLS, Owner at AJS.

The Looq platform is a deep technology stack assembling an end-to-end solution for digitizing the built world. Looq’s proprietary “Q” camera system allows data to be captured in the field within minutes, which gets processed with Looq’s AI based image-to-model software in the cloud to create geo-referenced 3D digital twins and topographic maps with survey-grade accuracy and AI semantic information.

“I haven’t been this excited about a new 3D capture technology in a long time,” said Kevin Grover, advanced technology leader, McElhanney Ltd. “The speed and quality of the survey data from Looq is paramount to other 3D technology on the market today. Looq is going to be disrupting the industry, and we are excited to be an early partner of theirs at McElhanney in Canada.”

Using the Looq platform, project teams can now interact with the digital twin models and AI generated information to complete a multitude of engineering, surveying, analysis, and coordination tasks. This gives them bottom-line operational savings and importantly, makes it feasible to get access to the complete information needed for critical decision making.

“The Looq platform has become an indispensable engineering tool in our fielding tool kit. Their unique hardware and groundbreaking back-end processing has enabled our design teams to capture highly detailed and accurate field conditions in the absence of existing survey data,” said Blake Darling, PE, PMP, director of engineering underground programs, Aquawolf. “During all phases of design, the platform has enabled us to fill holes in our existing survey basemaps quickly and reliably with rich data which keeps design moving forward while we wait for traditional land survey. Looq has been a key component of helping Aquawolf maintain its reputation for agility and high-quality engineering and design in the underground utility industry.”

Fundraise

Looq AI has successfully secured $2.6M in a preferred series seed funding led by BootstrapLabs, a venture capital firm focused on applied artificial intelligence, and with the participation of Longley Capital and Spatial Capital. In conjunction with its initial pre-seed round, Looq AI has raised a total of $3.75M to date.

“We are grateful to be backed by some of the world’s most forward-looking investors in the applied AI space, exactly where Looq is focused,” said Meyer. “The addition of BootstrapLabs, Longley Capital and Spatial Capital, to our investor base will accelerate Looq AI to the next stage of growth.”

“Looq’s product is remarkable, as it not only combines the latest advances in hardware, AI, and computing technologies, but it also accelerates the very digitalization of our world, generating troves of unique data upon which the company will build its AI moat,” said Benjamin Levy, co-founder and General Partner of BootstrapLabs.

About Looq AI

Established in 2021, Looq AI is a survey technology platform company dedicated to advancing critical infrastructure digitization and analysis. The Looq platform enables the rapid and scalable 3D capture of survey-grade information across engineering and utility projects for decision making and operational efficiency.

For more information, visit www.looq.ai.

About BootstrapLabs

Established in 2008, BootstrapLabs is a leading AI-focused Venture Capital firm based in San Francisco. BootstrapLabs was among the first US venture capital firms to invest exclusively in AI-first startups 8+ years ago and has since made over 70 investments in 30+ portfolio companies solving some of the most valuable problems in verticals such as the future of work, mobility, health, digital infrastructure, financial infrastructure, climate & energy, and national security, among others.

For more information, visit www.bootstraplabs.com.

Matterport, KnowHow Partner for Digital Twin

SUNNYVALE, CA, Mar 7, 2024 – Matterport, Inc., and KnowHow, a leading software platform to onboard, skill up, and equip workforces in the restoration industry, announced a partnership to deliver comprehensive ‘just-in-time’ online system training for Matterport’s Digital Twin Platform to all KnowHow customers.

On average, turnover rate in construction and restoration is roughly 21%, with employees 24 or younger as high as 64%. As restoration crews face ongoing turnover, teams are increasingly turning to technologies like KnowHow to upskill employees that are new to the industry, or inexperienced for a specific job.

Through this partnership, KnowHow will offer its vast network of restoration professionals comprehensive training for Matterport’s entire solution, from operating the Pro series cameras to capturing and documenting spaces effectively, ensuring optimal use of Matterport’s Digital Twin Platform in their projects.

KnowHow is the leading software for onboarding and equipping workers in the restoration industry, supporting owners, franchisors, general managers, project managers, and field staff with digital, on the job training. With more than 150,000 step-by-step processes created by restoration staff, KnowHow provides its customers with intuitive training that ensures every worker has easy access to the knowledge they need to succeed in their role.

“Matterport is consistently ranked by restoration leaders as one of the industry’s top tools for photo documentation of job sites in our State of the Industry survey,” said Leighton Healey, chief executive officer of KnowHow. “KnowHow helps customers get full horsepower out of tools like Matterport, ensuring staff know when and how to use it, regardless of their level of experience or language preference. This partnership reinforces Matterport’s fierce commitment to empowering their customers with all the tools they need to be successful in their role, and KnowHow’s dedication to building a confident workforce.”

Matterport’s digital twin technology transforms physical buildings and spaces into photorealistic 3D replicas. For the restoration industry, these easy to navigate 3D spaces deliver accurate, transparent, and fair documentation that save crews time, cuts costs, and helps them complete jobs much faster.

As part of Matterport’s Winter 2024 Release: Automating the Future, Matterport launched Property Intelligence, its proprietary collection of AI-powered features that provides customers with access to automated measurements, layouts, editing, and reporting capabilities generated from a Matterport digital twin of their property. This can assist restoration professionals with better cost estimates for maintenance, reduce time spent traveling to site for additional detail, as well as increase collaboration with customers to ensure better project clarity that ultimately drives the best results.

“In an industry with consistent turnover, KnowHow is leading the charge in shrinking the skill gap for restoration professionals,” said Jay Remley, chief revenue officer, Matterport. “KnowHow is an ideal partner to evangelize our solutions for the restoration industry, helping crews succeed quickly with confidence when using our digital twin solutions to help them complete jobs faster, more effectively.”

Matteport’s best practices and procedures are available to every new and existing KnowHow customer, on their desktop or mobile devices via the KnowHow app. With KnowHow’s step-by-step walkthroughs, restoration teams can get up to speed on Matterport’s services faster than ever.

To learn more about Matterport’s solutions for restoration and Design and Construction Management, visit www.matterport.com

About KnowHow

KnowHow is an intuitive, mobile-first application that helps service industry leaders rapidly onboard new hires, upskill their workforce, and provide on-demand, expert guidance for every job. The app centralizes company how-to and best practices, and with the help of AI-powered virtual expert, Howie, provides workforces with easy-to-follow directions in their preferred language. With KnowHow, companies accelerate new hire productivity, reduce costly errors, free up management capacity, and build a more confident workforce. Learn more about how KnowHow makes it easy to build, maintain, translate, and share Standard Operating Procedures at tryknowhow.com.

About Matterport

Matterport, Inc. is the World’s #1 Digital Twin Platform* leading the digital transformation of the built world. Their groundbreaking platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.

*Largest digital twin cloud hosted platform for the built world sq.ft. scanned. Data on file.

Implexus Lab Joins Digital Twin Consortium

BOSTON, MA, Feb 29, 2024 – The Digital Twin Consortium announced that Implexus Lab has joined the consortium. As a startup creating digital twin solutions for international government facilities, laboratories, and research centers, Implexus joined the DTC for knowledge sharing and to learn from other members of the consortium.

“We welcome Implexus to the DTC,” said Dan Isaacs, GM & CTO, DTC. “Their knowledge of visualization and artificial intelligence will be very valuable as we work together to advance the use of digital twins in the built environment.”

“We are honored to be a part of the consortium, which is not only a resource for the community, but through its members, is setting the standards for high-quality digital twins in the industry,” said Sarah Causey, CEO & Co-Founder, Implexus. “Implexus is excited to be a part of the broader global community developing the digital twin sector.”

About Implexus

Implexus was founded on the fundamental belief that innovative technology can simplify processes. Working within the architecture and engineering industry, its founders saw untapped potential within the built environment and recognized an opportunity to enhance facilities management and planning by incorporating data with the latest advancements in visualization and artificial intelligence.

Implexus embraces technology to support their clients’ unique operations and planning goals. They leverage the latest technology to deliver realistic interactive visualizations to enhance their clients’ strategic planning, bridge gaps in communication, aid decision-making, and proactively identify potential issues.

For more information, visit www.implexuslab.com.

About Digital Twin Consortium

Digital Twin Consortium is The Authority of Digital Twin. It coalesces industry, government, and academia to drive consistency in vocabulary, architecture, security, and interoperability of digital twin technology. It advances digital twin technology in many industries, from aerospace to natural resources. Digital Twin Consortium is a program of Object Management Group (OMG).

For more information about Digital Twin Consortium, please visit www.digitaltwinconsortium.org.

Lazer Sport Selects Siemens Xcelerator

PLANO, TX, Feb 28, 2024 – Siemens Digital Industries Software announced that Lazer Sport NV, one of Europe’s leading cycling helmet manufacturers, adopted the Siemens Xcelerator portfolio of industry software – to help bring KinetiCore, Lazer Sport’s new proprietary rotational impact protection technology, to market.

“At Lazer Sport, we have led bicycle helmet innovation since 1919. From simple leather caps on Belgian roads to our sleek, safe, and globally available helmets today. We are blending passion and performance for the joy of riding. Our drive for innovation redefines helmet protection with KinetiCore technology. With KinetiCore already implemented in 20 models by the end of 2024, these helmets offer enhanced safety and design for all cyclists. Our focus is on top performance, eco-friendly materials, and self-sufficient production. As we continue to grow in more markets and product categories, safety remains our priority. In the meantime, our commitment to sustainability aligns with the bike industry’s evolving needs. At the heart of our development and innovation process is Siemens Xcelerator,” said Bastiaan Van Asch, product engineering, Lazer Sport NV.

Lazer Sport NV, one of Europe’s leading cycling helmet manufacturers, adopted the Siemens Xcelerator portfolio of industry software – to help bring KinetiCore, Lazer Sport’s new proprietary rotational impact protection technology, to market.(Image credit: Lazer Sport NV)

KinetiCore is the result of Lazer Sport’s decade-long search for new and improved technology. Lazer Sport created KinetiCore to provide on- and off-road cyclists protection against both direct and rotational impact. The uniquely designed EPS foam blocks, called controlled crumple zones, deform under impact and absorb the energy that otherwise would reach the cyclist’s brain. The KinetiCore technology offers up to 23% lighter helmets, as well as 12% better cooling efficiency with innovative vents channeling cool air through to the back of the helmet and expelling warm air, boosting rider comfort and overall experience. KinetiCore is made with less plastic than previous comparable models, supporting Lazer Sport’s commitment to reducing impact on the environment.

Lazer Sport uses Siemens’ NX software for product engineering and manufacturing, along with Simcenter 3D software for digital simulation and verification. “The development of KinetiCore required a huge amount of design changes and simulations. We chose the Siemens Xcelerator portfolio for its wide range of applications and the ability to seamlessly connect 3D design with 3D printing for prototyping and digital simulation. With Siemens’ NX we were able to create more complex designs for our helmets and molds and simulate them. This allowed for greater design complexity, enhanced freedom, and faster time to market,” said Emiel Spreeuwers, product designer, Lazer Sport.

Lazer Sport is also using the Teamcenter Share app to optimize collaboration both internally and with suppliers. Delivered as a cloud service, Teamcenter Share is a controlled, secure and easy-to-access environment, enabling Lazer Sport to easily share design and engineering data. (Image credit: Lazer Sport NV)

“The 3D CAD files created in NX can also be easily opened in Simcenter for further modification and meshing without any compatibility issues. This streamlined approach helps us to verify KinetiCore’s performance, preventing costly mold modifications post-production,” said Hadi Ghiaballoo, product engineer, Lazer Sport.

Lazer Sport is also using the Teamcenter Share app, delivered as part of the Siemens Xcelerator as a Service portfolio, to optimize collaboration both internally and with suppliers. Delivered as a cloud service, Teamcenter Share is a controlled, secure and easy-to-access environment, enabling Lazer Sport to easily share design and engineering data.

To learn more about how the Siemens Xcelerator portfolio of industry software is helping pioneers and innovators in all industries, visit https://www.sw.siemens.com/en-US/digital-transformation/cloud/.

About Siemens Digital Industries Software

Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens’ software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today’s ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries. Siemens Digital Industries Software – accelerating transformation.

Capgemini to Acquire Unity’s Digital Twin

Professional Services Arm

PARIS, France and SAN FRANCISCO, CA, Feb 27, 2024 – Capgemini and Unity, the world’s leading platform for creating and growing real-time 3D (RT3D) content, announced an expansion of their strategic alliance that will see Capgemini take on Unity’s Digital Twin Professional Services arm. Per the agreement, Unity’s Digital Twin Professional Services team will join and embed within Capgemini, forming one of the largest pools of Unity enterprise developers in the world. The transaction will accelerate the iteration and implementation of the market leading real-time 3D (RT3D) visualization software for the industrial application of digital twins. It will allow end users to envision, understand, and interact with physical systems – a key enabler for intelligent industry. The deal is expected to close in the second quarter of 2024.

Unity’s Digital Twin Professional Services team has worked with many companies over the past five years to develop real-time 3D solutions to drive business results. As more and more enterprises seek to combine the physical and digital worlds, clients are looking for the RT3D software capabilities coupled with business transformation, design, and engineering expertise to realize value from the industrial application of digital twins at scale. Today’s agreement will extend the reach and scale of Unity’s software through Capgemini, allowing more organizations to further push the boundaries of this technology through the acceleration, adoption, and application of RT3D to build and scale immersive experiences.

“Unity’s real-time 3D technology is the unequivocal industry standard for visualization across platforms and devices. As such, it is a key component that will impact the value-chain of intelligent products – from R&D to manufacturing, operations, and services,” comments William Rozé, CEO of Capgemini Engineering and Group Executive Board member. “This new agreement with Unity will allow Capgemini to embed 3D visualization software capabilities into our end-to-end business transformation services, to help clients realize the immediate and longer-term benefits of intelligent industry.”

“Unity has reached a point in its growth where the opportunity for us in the enterprise market has outpaced our ability to scale fast enough to meet client demand,” explains Jim Whitehurst, CEO, Unity. “With its scale and breadth of services – from design and engineering to business transformation and data expertise, Capgemini is well placed to unleash the full potential of Unity technology for enterprise clients across industries with specific use cases.”

As part of this agreement Capgemini plans to scale a range of sector-specific solutions that are currently in high demand. Particularly relevant for automotive, consumer products & retail, energy & utilities, aerospace & defense, healthcare & life sciences, and industrial products/manufacturing, tailored offerings are expected to include:

  • Simulation: A digital representation of an asset, facility or product that emulates its real-world counterpart through advanced modeling to provide real-time insights and simulate future scenarios.
  • Human Machine Interfaces: Interactive experiences for in-vehicle infotainment (IVI), meters (gauge clusters), and additional screens.
  • Immersive Training: Engaging training experiences in interactive 3D or augmented or virtual reality (AR and VR) to enable better knowledge transfer and safer workplaces.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

For more information, visit www.capgemini.com.

About Unity

Unity is the world’s leading platform for creating and growing interactive, real-time 3D (“RT3D”) content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

For more information, visit Unity.com.

Matterport Partners with Visiting Media

SUNNYVALE, CA, Feb 9, 2024 – Matterport, Inc., the leading digital twin platform to access, understand, and utilize properties, announced an agreement with Visiting Media, a global leader in immersive sales enablement and channel distribution solutions for the hospitality sector.

Visiting Media serves tens of millions of users around the globe, supporting the world’s largest hospitality brands including Hilton, Hyatt, IHG Hotels and Resorts and more. With this new agreement, Visiting Media deepens its use of Matterport’s Digital Twin Platform and Property Marketing solution as the 3D technology of choice for the thousands of hotels it supports.

In collaboration for years, Visiting Media has amplified the application of Matterport’s digital twins for virtual tours of more than 17,000 spaces. With this extension of virtual tour capabilities, hospitality revenue teams can save daily hours by streamlining multiple workflows across their properties while supporting above-property teams and enhancing channel distribution capabilities. This new agreement highlights the powerful application of these technologies, working better together for the unique needs of hospitality sales and marketing teams.

IDC analysts predict that by 2025, roughly 50% of travel and hospitality organizations will adopt digital twins to increase efficiency and, ultimately, bookings.1 The worldwide hospitality industry is a $4.7 trillion market according to Statista, and has historically relied on face-to-face engagements to facilitate sales, assess a property, or execute property improvement plans.2 The industry is currently undergoing a paradigm shift, with immersive technologies becoming an increasingly critical asset for the marketing and management of hotels, vacation rentals, entertainment venues, and more.

Visiting Media’s sales enablement platform is a pioneering force in the hospitality industry, providing hotels the ability to differentiate their offerings through a brand-agnostic interface to swiftly craft personalized Visiting Media Experiences for every prospect and guest. This unique approach ensures quick and versatile delivery through multiple channels to meet distinct customer’s needs in a one-to-one or one-to-many approach through digital asset management and channel distribution. Integrating Matterport’s digital twins with Visiting Media’s software streamlines the access and distribution of marketing materials to empower sales and revenue teams in the competitive and fast-paced hospitality sector, enabling them to surpass revenue targets and thrive in a dynamic market.

“Our commitment to excellence extends to our partnerships, and collaborating with Matterport exemplifies this dedication. At Visiting Media, we understand that offering top-notch software means aligning with best-in-class technologies to perfect workflows at and above properties,” said Ben Powers, CEO. “Integrating Matterport digital twins seamlessly into our platform is a natural progression to make immersion pragmatic and effective for our customers. We’re not just changing expectations; we’re setting a new standard for what a sales platform can achieve in the hospitality industry.”

“Over the last few years, we’ve seen a notable shift as hospitality clients seek to integrate more digital solutions into their everyday operations,” said Jay Remley, chief revenue officer, Matterport. “The immersive capabilities of our digital twins are a perfect complement to Visiting Media’s best-in-class software, which together, is changing what hospitality clients have come to expect from a sales platform.”

To bring pragmatic immersive solutions to front-of-house and sales departments, as well as hotel brands, management companies, and ownership groups overseeing hotel revenue growth, Visiting Media is redefining how sales assets are distributed across omni-channels. With Matterport directly integrated into their mix of digital assets, hotels can multiply the effectiveness of their sales strategies, tools, and content. These solutions together allow teams to save time, automate workflows, manage their marketing presence and accelerate the sales cycle in ways never before possible.

Beyond the rich media assets Matterport’s Property Marketing solution provides, hospitality clients are increasingly turning to the company’s Facilities Management and Design and Construction Management solutions to improve operational efficiency across property portfolios, streamlining brand standards, onboarding and training, guest services and property improvement plans.

About Visiting Media

Visiting Media is a software company on a mission to revolutionize sales enablement and digital asset management solutions for property and above-property sales teams within the hospitality and event industry. They focus on delivering unparalleled competitive advantage by redefining how assets are managed and distributed across various channels.

Learn more at visitingmedia.com.

About Matterport

Matterport, Inc. is leading the digital transformation of the built world. Their groundbreaking digital twin platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

Learn more at matterport.com and browse a gallery of digital twins.

IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2023 Predictions
Statista: Market size of the hospitality industry worldwide in 2023, with a forecast for 2027

Siemens Joins RFK TeK Alliance

CONCORD, NC, Feb 9, 2024 – RFK Racing announced that Siemens Digital Industries Software, a longtime partner of RFK Racing, has joined the RFK TeK Alliance and will continue to assist the team in accelerating its development capabilities with cutting edge technologies and continue its proven success both at and away from the track.

Image courtesy of RFK Racing

“Siemens is thrilled to be joining the RFK TeK Alliance and expanding our long-standing partnership with Roush Fenway Keselowski Racing. Joining the RFK TeK Alliance adds our technologies and expertise to the group RFK has assembled to help them succeed and help build a more sustainable future for motorsport,” said David Taylor, vice president, industry strategy and marketing at Siemens Digital Industries Software. “It’s another great example of how the motorsport industry, like many others, is adopting Siemens Xcelerator to aid its digital transformation and use digital twin technology to gain competitive advantage on the racetrack.”

RFK uses the Siemens Xcelerator portfolio of industry software for product engineering, digital simulation and product lifecycle management (PLM) to help them design, test and manufacture faster. Siemens’ software products are used to create digital twin models of numerous parts and systems on the race cars, and in some scenarios, simulations are run to help optimize geometry (making parts lighter, stronger, etc.).

Siemens’ NX software is used for vehicle design, engineering and virtual simulation capabilities from the Simenter portfolio is to test and optimize vehicles at the accelerated rate that motorsport teams demand. Siemens’ Teamcenter software for product lifecycle management plays a vital role for RFK Racing in managing the parts it creates. It allows the team to manage its product lifecycle data and processes and acts as the interface between engineering, purchasing, quality control and aids sharing and collaboration of engineering models amongst team members.

About RFK Racing

RFK Racing, entering its 37th season in 2024, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns.

For more information, visit RFK Racing website.