Trimble Opens Tech Lab at Virginia Tech’s Blacksburg Campus

WESTMINSTER, CO and BLACKSBURG, VA, Oct 2, 2023 – Virginia Tech and Trimble opened a state-of-the-art Trimble Technology Lab at Virginia Tech’s Blacksburg campus. The multidisciplinary lab will bring industry-leading technology to Virginia Tech’s students in architecture, building construction and construction engineering. The lab is jointly sponsored by the university’s School of Architecture and Myers-Lawson School of Construction.

Trimble Technology Lab for architecture and construction opens at Virginia Tech

“Through partnering with Trimble, we will be able to provide students with cutting-edge tools and training to ensure that they graduate at the technological forefront of their respective creative disciplines,” said Lu Liu, dean of the College of Architecture, Arts, and Design. “While our faculty are regular users of Trimble products already, the company’s support of our college will accelerate faculty research and creative engagement in industry through its robust support network and professional development opportunities.”

Located in Burchard Hall, the new lab comes after years of collaboration between Virginia Tech and Trimble in various areas of research. Most recently, associate professor Abiola Akanmu of the  Myers-Lawson School of Construction published research on the utilization of mixed reality technologies for construction workers. Using the Trimble XR10 HoloLens hardhat, her research explores the potential for training and upskilling workers in mixed-reality environments to lead to safer and smarter work on construction sites.

“Over the years one of the challenges we have had is access to the state-of-the-art software and hardware that are used by industry practitioners,” said Akanmu. “Partnering with Trimble helps us prepare students to excel and innovate in the construction industry.”

“Virginia Tech faculty have been conducting innovative research for several years using Trimble technologies so this is an excellent university for our newest Trimble Technology Lab,” said Amy Northcutt, director of education and outreach at Trimble. “Working with both the School of Architecture and the Myers-Lawson School of Construction will increase the number of students learning about Trimble technology and preparing to make a difference in the industries we serve.

The lab includes a broad range of Trimble’s industry-leading geospatial and construction solutions such as the Trimble XR10 HoloLens hardhat, robotic total stations, 3D scanners and GNSS systems. Advanced software solutions include RealWorks point cloud processing and analysis software, Trimble Business Center Infrastructure Construction edition, Tekla Structures, Tekla Structural Designer, Trimble Connect collaboration software, FieldLink Office, SysQue MEP design software, WinEst cost estimation software, Sefaira environmental design software, and the company’s popular 3D modeling software, SketchUp, among other products.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors and degree programs to a diverse enrollment of more than 37,000 undergraduate, graduate, and professional students in a comprehensive range of colleges and schools. The university has a significant presence internationally and across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts nearly $600 million in research annually.

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About Trimble

Dedicated to the world’s tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work.

For more information about Trimble, visit

IAR Partners with Edge Impulse

UPPSALA, Sweden & SAN JOSE, CA, Oct 2, 2023 – IAR, the world leader in software and services for embedded development, announced a commercial partnership with Edge Impulse, the leading edge AI platform provider. The partnership is built on integrations between Edge Impulse’s platform and IAR Embedded Workbench, with full integration between the two products on a workflow level.

Illustration of the integration between Edge Impulse and IAR (Graphic: Business Wire)

Engineers building applications with, for example, predictive capabilities can leverage Edge Impulse’s technologies to generate – and evaluate – predictive ML models. These models can be derived from real-time data or previously collected data to test the effectiveness and efficiency of the models. Furthermore, optimized C/C++ code can be generated at any point in the workflow and easily integrated into the embedded application. By leveraging the seamless integration between Edge Impulse’s platform and IAR Embedded Workbench, the engineer saves time (improves time-to-market) and optimizes the ML workload’s code performance.

“The partnership with Edge Impulse puts ML and AI at our customers’ fingertips. It is yet another testament to IAR’s transformation, becoming the solution provider of choice for embedded development organizations, offering a platform where both IAR and our partners bring innovation and additional value to the customer experience,” said Richard Lind, CEO of IAR.

“We’re thrilled to partner with IAR to help embedded engineers deploy AI on the edge quickly and easily with modern, enterprise-grade workflows,” said Zach Shelby, co-founder and CEO at Edge Impulse. “Using Edge Impulse with IAR and Arm® tooling will enable the world’s best ML model efficiency across over 8,700 Arm targets.”

As part of the new business partnership, the tens of thousands of developers worldwide currently using IAR Embedded Workbench will be offered Edge Impulse’s solution as a premium add-on during Q4 2023, starting with introducing the solution to IAR’s current Arm customers.

“Developers are facing increasing software complexity that requires new development flows for optimized ML models,” said Paul Williamson, senior vice president and general manager, IoT Line of Business at Arm. “IAR and Edge Impulse’s partnership will accelerate innovation and offer the ML capabilities required for next generation IoT applications on Arm across areas including industrial automation, smart cities, healthcare and medical.”

About IAR

IAR provides world-leading software and services for embedded development, enabling companies worldwide to create secure and innovative products for today and tomorrow. Since 1983, IAR’s solutions have ensured quality, security, reliability, and efficiency in developing over one million embedded applications for companies across industries such as industrial automation, IoT, automotive and medical. IAR supports 15,000 devices from over 70 semiconductor partners. The company is headquartered in Uppsala, Sweden, and has sales and support offices worldwide. IAR is owned by I.A.R. Systems Group AB.

To learn more, visit

About Edge Impulse

Edge Impulse offers the latest in machine learning tooling, enabling all enterprises to build smarter edge products. Their technology empowers developers to bring more AI products to market faster and helps enterprise teams rapidly develop industry-specific solutions in weeks instead of years. Edge Impulse provides powerful automations and low-code capabilities to make it easier to build valuable datasets and develop advanced AI for edge devices. Used by makers of health-wearable devices like Oura, Know Labs, and NOWATCH, industrial organizations like NASA, as well as top silicon vendors and over 80,000 developers, Edge Impulse has become the trusted platform for enterprises and developers alike. It provides a seamless integration experience to optimize and deploy with confidence across the largest hardware ecosystem.

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Siemens Digital Wins Two Awards

PLANO, TX, Oct 2, 2023 – Reflecting Siemens Digital Industries Software’s commitment to providing top-tier support to customers and internal users alike, the company proudly announces that it has received two prestigious awards, recognizing exceptional support service and dedication to customer satisfaction.

Siemens has received two prestigious awards, recognizing exceptional support service and dedication to customer satisfaction.

Earlier this month, Siemens secured the esteemed title of “Best Online Support Website,” awarded by the Association of Support Professionals (ASP) Online. Each award entry was evaluated by five independent judges, who selected Siemens’ support website as among the best in the world. This accolade recognizes Siemens’ ability to deliver a seamless, user-friendly online support experience.

SupportLogic’s Support Experience Live (SX Live) Awards program also recently honored Siemens with its coveted Customer Experience Team Award for consistently delivering outstanding customer experiences. Evaluation criteria included attention to customer personas and journeys, exceptional customer satisfaction and loyalty metrics, proactive use of metrics to improve the customer experience and implementation of customer-focused workflows and processes.

These awards – one for the world-class support website and another for Siemens’ broader support organization – serve as a testament to Siemens’ commitment to innovation and providing comprehensive support. Enterprise customers and partners rely extensively on their software products and tools to propel their growth and meet critical demands, and with that comes an expectation that they will have immediate access to self-help and self-service resources. This is where Siemens’ Support Center shines, offering a comprehensive range of services, from license and software downloads to documentation and Knowledge Base Article accessibility and a simple process to open a support case when necessary.

This recognition from a judge at SX Live highlights Siemens’ commitment to customer support excellence:

“What was remarkable about Siemens’ nomination was the way that they describe the process they use to maintain this great customer experience. They had a complete process from A to Z to design…everything. They are using AI for search and translations, so I was intrigued by that, as well as by the metrics that they’re using to measure customer experience in particular.”

These awards represent more than just a trophy for two reasons. Creating value for customers and partners through a first-class support experience with the award-winning self-service support platform is central to Siemens’ values, and pivotal to ensuring customer success. Next, Support Center is not just a support hub; it’s a unified, comprehensive, responsive and scalable system. This means it doesn’t just solve problems; it also boosts product adoption, ultimately contributing to business growth. And perhaps most importantly, these awards show that Siemens is continually evolving to meet the ever-changing demands of its customers.

More information about SupportLogic’s inaugural Support Experience finalists is available here, and additional details about the ASP award program is available here.

For more information, Siemens Digital Industries Software website.