SAN FRANCISCO, CA, Dec 11, 2020 – Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced Unity Forma, a catalyst for digital marketing production that empowers marketing professionals to easily create and publish content and interactive experiences from 3D engineering data. Using Unity Forma, marketing teams can significantly reduce production timelines and costs and dedicate more time to the creative process to inspire shoppers and convert them into buyers.
Unity Forma marks a major milestone for Unity by extending the power of interactive, RT3D technology to marketers without requiring them to learn Unity or possess programming skills. It unlocks major efficiencies in digital marketing production, enabling teams to rapidly import 3D engineering data, visualize models and all their variants in real-time 3D, and immediately begin the creative process.
Marketing teams and their creative agency partners can easily showcase products with realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and videos. Content is automatically optimized for the marketer’s intended platform, whether they wish to stream content using cloud technology or publish directly to mobile devices, the web, or eventually augmented and virtual reality (AR and VR) devices.
“In our digital world, it’s harder and harder for marketing to connect with consumers on an emotional level. With Unity Forma, we’re putting powerful capabilities at the fingertips of marketers everywhere so they can inspire audiences to explore their products in immersive, interactive ways and ultimately accelerate the path to purchase,” said Clive Downie, chief marketing officer, Unity. “We anticipate Unity Forma will become the bedrock of modern marketing, enabling brands to create and deliver stunning content and interactive experiences in record time.”
Volkswagen Group has turned to Unity to deliver a range of marketing experiences, from rendering millions of images in real-time for its website car configurators globally to creating mobile apps showcasing vehicles in augmented reality (AR). To highlight what is achievable with Unity Forma, Volkswagen collaborated with Katana Studio and Unity to produce a new campaign video for the 2020 Volkswagen ID.4 EV, the automaker’s first fully-electric SUV. The teams used Unity Forma along with the Unity Editor to create a virtual production leveraging the ID.4’s manufacturing data and author a 45-second spot. The advertisement fuses together rendered car interiors, exteriors and environments with shot patterns and angles that would have been impossible to achieve using a live camera production.
“Volkswagen constantly seeks new paths to delight the user when experiencing our cars,” said Candido Peterlini, head of Volkswagen Global Digital Marketing. “With Unity, we found the right partner to enhance the product experience on the online configurator. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization. We will be able to design innovative and more immersive product experiences for our customers that give them a deeper understanding of our cars and the added value they get with highlight features like, for example, the innovative ID Light concept or our driving assistance features (IQ.DRIVE). By this, the customer will get an even more realistic perception of the product already virtually at home.”
With a revolutionary framework that simplifies how to visualize and configure data, Unity Forma offers an open API and a rich development environment enabling marketers to create new capabilities that improve productivity and differentiate from the competition. The framework is also extensible, so that manufacturers and agencies can implement custom tools and interfaces to tailor Forma to their workflows and to deliver brand-specific experiences.
Unity transforms the entire product lifecycle across the manufacturing industry by making it easy for designers, engineers, marketers, and field technicians to create and interact with real-time 3D experiences that drive faster time to market, cost savings, and tailored consumer experiences.
Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than 1.5 billion unique devices.
For more information, please visit www.unity.com.