Boohoo Selects Visual Next for PLM, ERP, SFA, BI Tools

LONDON, UK, Apr 4, 2018 – Visual Next, the leading provider of world-class End2End software solutions for the fashion, footwear, accessories and uniform industries, is delighted to announce that it has been selected by the UK-based online fashion retailer, Boohoo, to provide an End2End suite of tools to the Third Party arm of the business.

Boohoo is a large global brand, selling the latest fashion goods aimed at the sixteen year to thirty-year-old age demographic. Dispatching to over one hundred countries, Boohoo releases approximately a hundred new products, daily. Founded in 2006, Boohoo has demonstrated remarkable growth, and notably acquired Nasty Gal in the year 2017.

Boohoo has chosen to implement the Visual Next End2End suite to harmonise the Third Party arm of the business. They will utilize Visual Next’s PLM, ERP, SFA and BI tools, to give the wider business access and visibility, as well as control of their processes. In turn, Boohoo’s business processes will be completely streamlined, and all current manual processes will be eliminated thanks to the implementation of the Visual Next End2End Omnichannel Solution.

Visual PLM will grant their business total control of the product development process, while Visual ERP and Visual BI will provide real-time reporting and statistics. Additionally, Visual SFA will allow their sales team to view and create real-time orders via web browser, enabling them to react to demand far more robustly and confidently.

Dudley George, Boohoo’s director of Wholesale, explains, “Visual Next will offer the business a standardized model and a way of operating to protect the bottom line as well as introduce a system that will foster greater productivity, giving the wider team the correct set of tools to deliver on the overall direction the business is taking.” George continued to explain that, “Boohoo selected Visual Next because they bring a long history of industry knowledge to bear and this would leverage a more controlled and quicker deployment. Their clear understanding of the needs of our business means we can hit the road running with a dedicated team and resources from the UK.”

Dave Hampson, Visual Next’s European business development director, exclaimed, “We are very excited to be working with the Boohoo team. Visual Next is proud to be able to begin implementation of our world-class Product Lifecycle Management (PLM) solution, Enterprise Resource Planning (ERP), Sales Force Automation (SFA), and business Intelligence tools, which will lead to a greater level of visibility across Boohoo’s departments, ensuring early adoption and increased productivity, even at a the early stage of deployment.”

About Boohoo

Founded in 2006, Boohoo is a large online retailer, that publishes over 100 new products daily. A proud Manchester company with a far-reaching customer base, Boohoo focuses on the bringing the latest looks for less, making fashion accessible and fun. Boohoo is a global brand, selling to over 100 countries, and has over 4 million fans on social and publishes an online magazine.

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