CAMPBELL, CA, Apr 30, 2024 – Centric Software is pleased to announce that outdoor sports brand PELLIOT has selected Centric PLM to drive their R&D digital transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.
Founded in 2012 and headquartered in Beijing, PELLIOT is committed to providing high-quality clothing and equipment for outdoor enthusiasts who love nature. Producing and retailing products across many categories, including clothing, camping, cultural and creative products, PELLIOT is now a leading outdoor brand in China with more than 100 directly operated stores across the country.
PELLIOT is growing rapidly, and realizes the importance of digital technology in achieving their vision of world-class brand development and management.
Mr. Ma Yubiao, general manager of PELLIOT, says, “PELLIOT drives brand development with products, and in the long run, the competitiveness of a brand is essentially the competitiveness of products. Our product development concepts, processes and tools need to be continuously optimized and reshaped.”
After in-depth research and evaluation, PELLIOT decided to invest in a PLM solution and selected Centric PLM.
“I was stunned when I saw Centric Software’s customer references,” says Mr. Ma. “They serve not only outdoor sports brands, but also many FMCG and luxury brands. It’s a testament to Centric’s ability to work with top brands across so many industries around the world, and I fully recognize the professionalism and technical strength of their team.”
With Centric PLM in place, PELLIOT looks forward to reorganizing their R&D processes, changing their business mindset and adopting more advanced working methods and tools.
The core goal of the project is to establish a collaborative platform to comprehensively optimize product development management. Centric PLM will promote transparency and data visualization, ensuring a smooth flow of information between teams. It will also standardize and improve the accuracy of data, providing a reliable basis for decision-making.
As Mr. Ma concludes, “The implementation of the PLM system will not only improve the efficiency of every business link, but more importantly, it will bring great improvement to the team management and risk control of the entire company, and ultimately help maximize the value of our retail business.”
“We are honored that PELLIOT has chosen Centric Software to drive their R&D digitalization process,” says Fabrice Canonge, president of Centric Software. “Working closely with the PELLIOT team, we look forward to the successful launch of the PLM project, which will enable PELLIOT to continuously improve their R&D strength and market competitiveness.”
About PELLIOT
Founded in 2012 and headquartered in Beijing, PELLIOT is committed to providing high-quality clothing and equipment for outdoor enthusiasts who love nature. Producing and retailing products across many categories including clothing, camping, cultural and creative products, PELLIOT is now a leading outdoor brand in China with more than 100 directly operated stores across the country.
For more information, visit www.pelliot.com.cn.
About Centric Software
Silicon Valley-based Centric Software provides an innovative product concept-to-customer platform for producers, brands and retailers of all sizes in the food & beverage industry, food service and grocery retail sectors. Centric Software works closely with customers to achieve more efficient project management and safer product development, execute a competitive retail and product strategy, increase agility, speed time to market and get closer to consumers, resulting in maximized revenues and margins.
Centric Software is a subsidiary of Dassault Systèmes, the world leader in 3D design software, 3D digital mock-up and PLM solutions.
For more information, visit www.centricsoftware.com.