NOVATO, CA, Aug 6, 2014 – The TenLinks Network, the largest CAD, CAM and CAE ad network with 12.7 million page views, has partnered with Google, the world’s largest advertiser, and will be participating in their DoubleClick Ad Exchange (AdX) program.
AdX is Google’s programmatic advertising system with real time bidding which will maximize advertising revenue by using 100% of the excess ad inventory for all participating sites in the TenLinks Network.
TenLinks will continue to focus on direct sales with its professional full time sales staff, as this gets best results with industry-leading advertisers. AdX will be used to achieve additional revenue from what ad space that would have gone unused.
“Partnering with Google means that for the first time, we can fill every ad space every month,” said Roopinder Tara, CEO of TenLinks, Inc. “There will be revenue opportunity for every page view and no ad space will go to waste.”
“We are delighted to be selected by Google,” said Roopinder. “With their enormous reach, we have already introduced many new advertisers to our audience.”
Google AdX is not available to “small” sites, which by Google’s definition is under 10 million page views per month.
Owners of websites who would like to join the TenLinks Network and take advantage of the AdX are encouraged to apply for membership here.
Membership is subject to quality standards of TenLinks, Google as well as other criteria including relevance and interest to our audience as determined by TenLinks.
Using DoubleClick for Publishers
TenLinks is switching to DoubleClick for Publisher (DFP), a Google service, for ad serving for the entire TenLinks Network.
“TenLinks Network size puts it in the ‘major leagues’ and our continued growth means we had to invest in software that is proven to be fast, reliable and robust,” says Roopinder. “DFP is able to handle ad traffic for sites many times our size so it gives us confidence that it can serve our needs now and for the future.”
DFP has the following advantages:
- Cloud based
- Reliable ad serving
- Integrated with AdX
- Robust and scalable – able to handle up to 90 million page views per month
About Google Ad Exchange
DoubleClick for Networks – official site of Ad Exchange by Google
About TenLinks
TenLinks, Inc. is a CAD, CAM and CAE online media company, founded in 1999, the growing TenLinks’ network includes several websites and newsletters, including TenLinks Daily, the industry’s leading daily newsletter. Its flagship site, TenLinks.com, is the only online directory where industry experts organize the Internet into TopTen lists. In addition, TenLinks, Inc. includes CADdepot, CADdigest.com, FreeCAD.com, and CADtalent.com. Find out more information at www.tenlinks.com/about.