LOS ANGELES, CA, Feb 21, 2019 – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary, Pantone LLC, announce that it has entered into a collaboration with Luxion, the makers of 3D rendering and animation solution KeyShot. X-Rite and Luxion enter into a new partnership to collaborate on the use of X-Rite’s Total Appearance Capture (TAC) scanning technology with Luxion’s KeyShot rendering solution.
Starting Tuesday, February 19th, through Wednesday, February 20th, X-Rite and KeyShot will be displaying their collaborative solution at the Product Innovation Apparel Conference at the LA Grand Hotel in Los Angeles, CA. In addition, on April 18th, X-Rite and KeyShot will host a webinar, showcasing how KeyShot users can create physically accurate material representations for the highest quality 3D visuals and imagery.
The ability to produce soft product imagery in CG at the highest level of fidelity has historically been something of a challenge. One obstacle in the way of achieving true CG realism has been the inability to accurately measure and capture every detail across the multitude of materials used in any particular product design lifestyle. However, firms are now realizing the beneficial savings in time and costs achieved with a library of accurate, digital assets. These assets can follow a product from the initial design to its end-marketing.
The partnership between X-Rite and Luxion marks the start of an exciting collaborative development; using X-Rite’s advanced scanning technology with Luxion’s KeyShot real-time rendering application – the technologies can produce the most accurate material visualization possible.
“A primary differentiator and key feature of KeyShot is the ability to create high-quality visuals using scientifically accurate materials,” says Henrik Wann Jensen, chief scientist and co-founder, Luxion. “Along with the vast material capabilities in KeyShot, this collaboration with X-Rite will allow users to accurately and consistently represent the complex material properties of their scanned textures for an endless number of materials, providing even greater realism in communicating their product visuals.”
“This collaboration will allow X-Rite and KeyShot to take a giant leap forward to allow users to visualize their creations using physically correct digital materials, providing a new level of realism that results in an even more immersive experience in product virtualization, media content and marketing collateral” says Dr. Francis Lamy, executive vice president and chief technology officer, X-Rite and Pantone.
To catch this collaboration in action, KeyShot users can also see demonstrations of the TAC7 PI Apparel conference, Los Angeles where visitors will see a physical material placed into the X-rite scanner and rendered in real-time by KeyShot.
Luxion is a leading developer of advanced 3D rendering and lighting technology including applications such as KeyShot and the Velux Daylighting Visualizer. Based on the scientific research of global illumination and material appearance, KeyShot is the first real-time ray tracing application that uses a physically correct render engine. With a focus on making the creation of high-quality visuals from 3D data as simple as taking a photograph, KeyShot is recognized as the standard visualization tool for industrial designers and marketing professionals worldwide. Luxion’s customer list includes many of the Fortune 1000 as well as major industrial design companies, including: Chrysler, Fossil, Microsoft, Philips, Specialized, Whirlpool, and IDEO.
For more information on KeyShot 3D rendering, animation, and KeyShotVR, please visit keyshot.com.
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters is in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries.
X-Rite’s TAC ecosystem addresses a key challenge in product design – the ability to accurately capture and virtualize today’s increasingly complex materials such as special effect paints and synthetic fabrics. This helps streamline the design and manufacturing process by delivering the most compelling, photorealistic 3D visuals possible.
The TAC ecosystem is comprised of the TAC7 scanner, PANTORA Material Hub desktop application, and Virtual Light Booth (VLB). Physical material samples are scanned using the TAC7 scanner, which captures appearance properties digitally to create vendor-neutral Appearance Exchange Format (AxF) files that store appearance data. The files are stored, managed, viewed and edited in the PANTORA desktop application. The AxF files can be shared with Product Lifecycle Management (PLM), Computer-Aided Design (CAD), and state-of-the art rendering applications such as KeyShot.
For further information, please visit www.xrite.com.
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.
Learn more at www.pantone.com.