Shadow Ventures Launches BuiltTech Labs for AEC

Steeped in innovation and building technology experience, Reddy co-founded the Combine, an innovation partner for corporations; created Shadow Ventures, a venture capital firm focused on building technology; and authored BIM for Building Owners and Developers. Recognizing forces at play to disrupt a long-stagnant industry, Reddy coined the “BuiltTech” category in 2017 to describe technologies that shape the future of planning, design, construction, management of building, infrastructure, and cities. BuiltTech Labs now establishes an ecosystem to accelerate innovation.

“The ubiquity of smart devices and platforms along with the low-cost proliferation of open/cloud computing and rapid prototyping create ripe opportunities for innovators and investors. The build environment is in desperate need of innovation to overcome a fragmented industry struggling to maintain profitability. We believe BuiltTech Labs will play a major role in ushering in an innovation renaissance in the Built Environment,” Reddy said.

BuiltTech Labs will offer:

  • An online membership-based community for architects, engineers, contractors, real estate professionals, corporations, technology/service providers and startups.
  • Category research and insights
  • BuiltTech Week in Atlanta
  • Accelerator
  • Incubation
  • Access to funding and venture capital via Shadow Ventures

BuiltTech Labs tapped Jackie Morck as its executive director. A former architect, Morck combines significant corporate and early stage startup experience to bring innovation to legacy industries. She has a diverse background ranging from environmental design entrepreneurship in healthcare education to AI-driven technologies and technology consulting.

“Jackie’s entrepreneurial background and history of fostering success in businesses is exactly what BuiltTech Labs needs to cultivate the energetic ecosystem needed for disruption,” Reddy said. “The team we’ve assembled brings the experience, leadership and entrepreneurial mindset needed to successfully bring innovation to the global realm of AEC.”

“While BuiltTech Labs provides an array of critical services, at its core, BuiltTech Labs is about creating a culture of innovation through our community,” Morck said. “Our community acts as a space for industry innovators to gather, share advice and grow professionally. With support, we foresee that BuiltTech will be to the Build Environment what FinTech is for financial services.”

About BuiltTech Labs

BuiltTech Labs is a closed ecosystem of innovators, entrepreneurs and investors seeking to disrupt the Built Environment through innovation. It accomplishes this by focusing on technology, fostering relationships, capturing industry data, and facilitation access to capital and networks. Backed by Shadow Ventures, BuiltTech Labs membership is available via invitation.

For more information about BuiltTech Labs, please visit

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