HAMAMATSU, Japan, Jan 16, 2019 – Roland DG Corp., a leading manufacturer of wide-format inkjet printers and 3D devices worldwide, announced the launch of the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based products. Built for on-demand personalization, the BT-12 is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.
According to Etsuo Harada, division president of COTO business division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of custom apparel and fabric goods. “More recently,” Harada said, “in-store personalization services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division developed the new DTG printer.”
The BT-12 is an easy-to-use A4 size printer that allows printing directly on cotton* substrates. You can print full color graphics including photos, logos and text on a variety of products, such as t-shirts, tote bags and interior decoration items. Its compact size and affordable pricing allow businesses to offer personalization services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, or even at events.
* Fabric must be 50~100% cotton.
When combined with cotodesign, an optional design and print management software recently announced, the BT-12 can become a complete design, order and print management solution to open new business opportunities and increase foot traffic at retail locations. cotodesign also supports* additional Roland DG devices allowing businesses to use it for a wide variety of applications and events.
* cotodesign supports VersaSTUDIO BN-20, VersaUV LEF series and Laser Decorator LD-80.
Harada said that the BT-12 is affordably priced, allowing businesses to explore new opportunities with very low initial investment. Capable of producing a product from start to finish in as little as 10 minutes, the BT-12 is designed for ultimate ease of use and can be operated by virtually anyone with minimal training. Cassettes are used for holding the items for printing and finishing ensuring the safety of operators and customers.
With dimensions of 399mm (W) x 760mm (D), the printer unit requires very little space. The optional finishing equipment has been designed to be stacked with the printer unit. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination allowing businesses to install the BT-12 in retail locations and event venues with very limited area.
The BT-12 is bundled with easy-to-use “Roland Design Software.” With an intuitive user interface, anyone can create unique designs with minimal training. In addition to the BT-12, the optional cotodesign software also supports the VersaSTUDIO BN-20 printer/cutter, the VersaUV LEF Series UV LED printer, which is widely popular for the production of promotional and one-off personalized products, and the LD-80 digital foil printer. These solutions not only help to add value to merchandise, but also provide customers with a rewarding new shopping experience, which can help build store traffic as well as become a popular topic of conversation on social media.
“Consumer behavior has been shifting from consumption to experience due to the diversification of consumer values,” Harada said. “As a result, businesses have an opportunity to offer high-value merchandise such as personalized products to meet customer needs and desires.”
“Our goal,” Harada continued, “is to provide our users with tools that help deliver a unique experience and quality time for their customers and to transform their imagination into reality.”
|Print resolution||Max 1,200 × 1,200 dpi equivalent|
|External dimensions||399 × 760.3 × 292.5 mm (15.7 × 29.9 × 11.5 inches)|
|Weight||Approx. 24 kg (53.0 lb.)|
|Printable area||A4 standard tray : 291 × 204 mm (11.5 × 8.0 inches)
A5 tray : 204 × 142 mm (8.0 × 5.6 inches)
|External dimensions||419 × 675 × 235 mm (16.5 × 26.6 × 9.3 inches)|
|Weight||Approx. 16.5 kg (36.4 lb.)|
About Roland DG Corp.
Roland DG Corp. is a manufacturer of digital devices designed to help professionals as well as craft makers and hobbyists transform their imagination into reality. Products include the TrueVIS, SOLJET, VersaCAMM, VersaUV and Texart series large-format inkjet printers and the CAMM-1 and STIKA vinyl cutters for the sign, vehicle graphics, personalization, apparel and textile decoration industries. In 2017, Roland DG formed DGSHAPE Corporation to develop and market the company’s 3D products, including DWX mills and DWP 3D printer for the dental industry, MPX photo impact printers for the medical device, industrial labeling and personalization industries and MDX and monoFab series of desktop 3D printers and milling machines for rapid prototyping, manufacturing and hobby industries. The company uses its proprietary cell production technology to manufacture products that are distributed in over 200 countries and regions worldwide.
For more information, please visit www.rolanddg.com.