JERSEY CITY, NJ, Oct 29, 2015 – ROKITT announced the release of ROAR – an enhanced mobile and web based Augmented Reality solution that combines augmented reality technology, marketing and analytics in one easy-to-use platform. Augmented reality brings the virtual aspect into the real world by overlaying digital information onto an image viewed through a device. Augmented reality creates an exciting opportunity within real estate, architecture and construction to showcase developmental projects via dynamic content that will provide a level of engagement never seen within the industry. Not limited to the real estate sector, ROAR has applications in every industry including retail, education, marketing, engineering & government service as well for everyday use by everyday consumers.
ROKITT showcased ROAR at the Council on Tall Buildings and Urban Habitat (CTBUH) 2015 Conference in New York City (October 26 – 30). The CTBUH conference highlights the resurgence of tall building construction throughout the world’s cities, and the fascinating mix of trends in new urban technologies, resilient infrastructure, and quality public space. ROKITT presented ROAR demos, designed in collaboration with the City of Jersey City to showcase the unique Jersey City neighborhoods, in the Jersey City Room at the Grand Hyatt, New York. ROAR revolutionizes the Building and Development market by allowing the 3D visualization and transformation of buildings and spaces.
“We are thrilled to launch ROAR at the CTBUH with the Who’s Who of the real estate in attendance,” said Oksana Sokolovsky, CEO of ROKITT Inc. “ROAR will create new engagement within this space, developing brand creativity through digital and mobile Augmented Reality Experiences.”
ROAR uniquely combines augmented reality with marketing analytics & reporting to reduce the cost of customer acquisition. The immersive nature of augmented reality creates engaging and memorable relationships with potential customers while the the ROAR platform makes this technology easy to use and distribute. Using the platform, businesses and marketers can create their own end-to-end Augmented Reality experience, without the need to build expensive one-off solutions.
“The wide-spread adoption of smart phones combined with our platform makes the time right for augmented reality,” said Rohit Mahajan, CTO of ROKITT Inc. “ROAR will enable everyone to create immersive augmented reality experiences.”
With real-time monitoring of customer behavior and interest, ROAR provides enterprises with the ability to escalate market reach, optimize in real-time, and deliver a brand experience that creates an immediate competitive advantage.
In addition to the real estate market, ROKITT is currently working with universities to integrate ROAR technology into their curriculum and with media outlets to innovate their editorial approach.
For more information about ROAR visit http://rokittar.com.
About ROKITT
ROKITT was founded in 2014 with a focus on developing and delivering disruptive mobile and Web products, augmented reality experiences, enterprise data discovery, testing & security solutions, consumer marketing applications, entrepreneurial social businesses, and innovative financial service technologies (FinTech).
At ROKITT they are a dynamic, fast, passionate team that strives to make a difference every day! Their culture combines the spirit of a start up with years of professional maturity. Their products and solutions impact the everyday lives of consumers as well as global enterprises and governments around the world. They look at various industries through the lens of market disruption and develop intuitive products that will transform and improve the way technology works for humanity.
For more information about ROKITT, visit http://rokittech.com