Master Electronics Partners with Rafi-USA

SANTA MONICA, CA, Oct 26, 2017 – Master Electronics recently joined forces with Rafi-USA. Visit the Rafi ABOUT US page to see why our two companies agreed to join forces. Rafi’s tagline, WHY WE TICK – AND CLICK – DIFFERENTLY, is an open invitation to join Master Electronics’ way of doing business. On their website, Rafi also notes key elements for their mutual success including innovative design, independence, and excellence.

Rafi’s extensive product range offers pressure-operated switches and key lock switches, control and signaling components, tactile switches, and full-travel key switches, signal lamps and emergency stop actuators. Master Electronics, often referred to as the last, true IP&E distributor, welcomes the breadth and depth of Rafi’s products to their line card.

“We’re excited to be working with Rafi,” said Riad Nizam, president of Master Electronics. “Rafi’s unique exposure in the European market offers us impetus and momentum as we immerse their products deeper into the North American market. We see this new partnership as a wonderful opportunityfor both companies.  It’s mere coincidence that both companies share an entrepreneurial and innovative mindset.”

“We are proud to be partnered with Master Electronics as they enable our customers to get a wide variety of RAFI products available for immediate shipment, as well as technical product and application data, which simplifies the design, prototyping and production process,“ said Gary Mountford, VP of Components for RAFI-USA. “RAFI has embarked on a strategic initiative to expand our switch customer presence beyond Europe in 2017 aggressively, and we believe Master is the perfect partner to help us accomplish this initiative.”

About Master Electronics 

Headquartered in Santa Monica, CA, Master Electronics is a leading authorized distributor of electronic components dedicated to stocking breadth of part numbers. Founded in 1967, Master Electronics has been supplying top quality components for industrial, military, medical, aerospace and consumer applications. Master, franchised for over 250+ suppliers, proudly adds RAFI to our line card of world-class brands such as Bourns, ebm-papst, C&K Components, Honeywell, ITT Cannon, Mean Well, Omron Electronics, Panasonic, and TE Connectivity.

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Their products deliver at the touch of a button. That’s why RAFI has a more than 100-year history as one of the world’s leading suppliers in human-machine communication. They achieved this with their expertise and high production depth. Normally, you don’t even notice you’re using their products, simply because they work so well. It’s the barely perceptible resistance, the soft click or the flashing light which make the difference. Next time you operate a device, take a closer look – you may be feeling what they can do. Rafi USA is based in Lynnwood, WA.

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