Master Electronics Hires Tony Harris as Chief Strategy Counsel

Santa Monica, CA, June 13, 2017 – Master Electronics announces a strategic engagement with Tony Harris, founder of THINC B2B Holdings (THINC B2B, LLC & B2B Global Media), who has over a decade of leadership in digital transformation and disruptive omnichannel marketing.

Harris has a background in communications, global e-commerce, and demand generation through THINCB2B and previously at Digi-Key Electronics. Harris will serve as chief strategy and digital marketing counsel, providing strategic direction across the full portfolio of companies, which includes Master Electronics,, and Electro Sonic in Canada.

Priorities will include a best-in-class digital offering, global business strategy as well as a multitude of e-commerce initiatives. Harris will also be involved in Seed River, a Master Electronics division serving entrepreneurs, start-ups, and early stage companies.

“We’re excited to have Tony join the team,” said Jamil Nizam, president of Master Electronics. “His unique blend of innovation, creativity, and entrepreneurial thinking will translate into great opportunities across the landscape of digital technology and e-commerce.”

About Master Electronics

Headquartered in Santa Monica, CA, Master Electronics is a leading authorized distributor of electronic components dedicated to stocking breadth of part numbers. Founded in 1967, Master Electronics has been supplying top quality components for industrial, military, medical, aerospace and consumer applications. Master is franchised for over 250 suppliers including world-class brands such as Bourns, ebm-papst, C&K Components, Honeywell, ITT Cannon, Mean Well, Omron Electronics, Panasonic, and TE Connectivity.

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About THINC B2B Holdings

THINC B2B Holdings includes THINC B2B Digital Marketing and Management Consulting, and B2B Global Media—a premier firm for global digital media buys and custom content deployment. Tony is considered a well-known thought leader and subject matter expert on Internet Marketing and E-commerce, Corporate/Crisis Communications, Issues Management, Experiential Marketing, Trademark/Intellectual Property matters and Strategic Planning. His expansive career includes executive counsel to some of the most recognized brands embraced by consumers and shareholders alike.

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