ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its next level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB.
As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 US manufacturing locations. The organization will continue to support ABB’s entire US motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, Arkansas.
Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders, and trade show booths at GEAPS, AGG1, EASA & the Permian Basin Oil Show.
In addition to having access to the same local manufacturing, inventory and customer service, customers will also be able to rely on global support, ABB Ability™ digital technology and more than 130 years of ABB innovation.
About ABB
ABB is a technology provider in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.
For more information, visit www.abb.com.
About ABB in the United States
ABB’s US and Americas business is headquartered in Cary, North Carolina. Over the past 10 years, ABB has invested $13 billion in the United States and the company continues to expand and localize its offerings for customers. ABB operates 60 manufacturing facilities and employs approximately 20,000 people across the US.