Kenana to Sell Vero Products in Middle East
WIXOM,
MI, May 12, 2008 – Vero Software Plc., a leading supplier of CAD/CAM
software, is pleased to announce Kenana for Engineering and Trading as a
reseller for the Egyptian and Middle East market.
Based in Nasr City, Cairo, Kenana started as a training and consultancy
center in 2007 with a vision to become a leader in providing industrial
Software and CNC solutions to the Middle East.

Ahmed Baghdady & Manal Ahmed from Kenana for
Engineering and Trading
Ahmed Baghdady, Exclusive Manager comments “The Egyptian market includes
companies that already have good solutions; including software, machining
centers and reverse engineering systems. We are in a continuous process of
evaluating new products and were looking for a system that covered all aspects
of the engineering and manufacturing spectrum. To be able to compete we must be
able to provide a software solution that improves on their current productivity
- We evaluated many systems and selected VISI as the backbone of our
organization.”Starting with 3 engineers, Kenana now employs 6 staff and plans
to sell Vero’s software solutions throughout the Egyptian and Middle East
market, with further plans to expand into Saudi Arabia.
On a recent training trip to Vero’s UK head office, Manal Ahmed,
Marketing Manager for Kenana claims “We found that the complete Vero team
including support, marketing and sales are more than a team, they are a
family….. Whenever we needed support we get it.”
Commenting on the collaboration, Operations Director, Richard Youhill
explains “The Egyptian market presents many interesting opportunities to us
and is one that will benefit greatly from our products. We are very pleased
to have the opportunity to work with an organization such as Kenana as they
have a great deal of knowledge and experience of the local market and their
needs.”
About Vero Software Plc
The company creates, owns and distributes software for aiding the design
and manufacturing process in specific sectors of the industry. The specific
sectors include the design and manufacture of plastic injection moulds,
sheet metal stamping dies, progressive dies, shoe moulds, electrode
production and others. These widespread product types are in turn to be
found in a multitude of manufacturing industry sectors such as automotive,
electronic, medical, white goods and aerospace.
The original Vero Software company was formed in Italy in 1988 by four
engineers, each with many years of computer aided design and manufacturing
experience. The initial products were marketed under the VISI CAD and VISI
CAM names to meet the increasing demands for advanced yet practical software
solutions in the mechanical design and production environments.
The company firmly believes that step gains in productivity can be made
by building as much knowledge of specific design and machining processes
within it's software as possible. This philosophy of productivity through
specialization has led to new applications in the design of mould tools for
plastic injection and progressive dies.
The company has offices in Italy, England, Japan, France, Canada, USA and
China. VISI now has more than 15,000 users world-wide and over 1,000
Machining STRATEGIST users. The group now has more than 6,000 users
registered for its annual maintenance services and supplies products to more
than 40 countries through its wholly owned subsidiaries and competence
centers.
For more information, visit
http://www.vero-software.com.
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