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Sustainable Minds Announces Custom Data Creation Program

CAMBRIDGE, MA, Feb 8, 2012 - Sustainable Minds (SM), recognized leaders in cloud-delivered software used by product teams for greener product development, today announced another innovation: their Custom Data Creation Program.

This program gives customers a powerful new option when modeling the life cycle environmental performance of their products. Now they can opt for using their own supply chain and primary data, or industry average-based proxies formulated specifically for their materials and processes to benchmark, model and compare product concepts in the earliest stages of R&D.

“Today, as environmental performance increasingly drives product innovation and differentiation, using industry average data is often not good enough”, said Terry Swack, CEO. “Manufacturers want data specific to their materials, processes and supply chain. With our new Custom Data Creation Program, they can have it.” SM’s unique cloud & service delivery model means data can continually be updated and new data quickly added so product teams have what they need, when they need it.

The new program has been enthusiastically received by customers. Jeffrey Best, Director of Marketing for Spartech Corporation, noted: "Being able to add all the specific data we need for the materials and processes we use provides us a credible and actionable way to work with our customers to make their products greener. We can then choose to share with the general public, or deem them strategic and use in a proprietary database, which we can share with our customers. This gives us a lot of flexibility in shaping our sustainability, sales and marketing strategies and programs going forward.” For further information, click here.

“Our dataset grows as our customers grow, so everyone benefits”, Ms. Swack continued. “Now it's easy to request and add impact factors for the life cycle data you need to model your products. Customers can use the Data Browser to view the current dataset, and the Data Request Form to submit requests. We help you describe and source, then verify and add the data you need for materials, processes, use stage consumables, transportation, and end of life methods. We offer a private cloud solution for companies who want to keep their data proprietary. This capability also paves the way for material manufacturers to get their products in front of product teams looking for improved and alternative material choices.

”Ken Harris, IDSA, principal at fredsparks, commented, "Custom data from SM is essentially an extension of my team. It allows us to approach any client or project of any size with the confidence that we'll be able to deliver innovative and sustainable solutions, and it allows us to manage overhead by not requiring us to need an in house expert. When that support is required, SM has our back. A recent example was our Misura Eyewear line. When we sourced new exotic hybrid material blends for their sustainable qualities, SM custom impact factors let us credibly demonstrate that those blends were more sustainable than current market practices.” For further information, click here.

Weekly Webcast Feb 7, 2pm ET/11am PT: Learn about the Data Creation Program and how leading product teams are using Sustainable Minds to respond to market opportunity. To register, click here.

About Sustainable Minds

Sustainable Minds is dedicated to operationalizing environmental performance in product development and manufacturing in an understandable, consistent and credible way. A comprehensive system for companies to estimate, evaluate and track their products' life cycle environmental performance, Sustainable Minds is the first cloud software solution to combine eco-concept modeling with life cycle assessment-based results, enabling rapid iteration and comparison of product concepts in early stage development. Easy to use and collaborate, manufacturers, product consultancies and educational institutions worldwide are developing the knowledge and processes to improve environmental and functional performance, reduce costs, manage risk, report to customers and grow revenues through greener product innovation. To learn why Carrier, Crown Equipment, MASCO, Midmark Medical, Shaw Industries, Toto USA, Xerox and many others use Sustainable Minds, visit www.sustainableminds.com or call 617 401-2269. Sustainable Minds is a registered trademark of Sustainable Minds, LLC.

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