Siemens Adds Consumer Products Capabilities to Teamcenter 8

The Teamcenter 8 release focuses on individual, application and IT productivity, with a wide variety of enhancements throughout the entire portfolio. CPG and F&B companies can realize higher efficiencies in four key areas of the idea-to-shelf innovation process including packaging and artwork, global specifications, brand management, and initiative management.

“CPG and F&B companies face the complex challenge of delivering innovative products to market at an attractive price while balancing brand identity, social responsibility, product performance, and total cost,” said Dan Staresinic, senior director, consumer products, retail and life sciences, Siemens PLM Software. “It is our desire to support these organizations with software solutions that integrate with their existing infrastructures and provide the additional capabilities that they need to win consistently at the shelf and in the home.”

“Siemens PLM Software’s latest Teamcenter release provides enhanced coverage for consumer products companies in the important solution areas of formula, global specifications, packaging, artwork and brand management,” said John Blanchard, Principal Analyst of ARC Advisory Group. “For the CPG and F&B industry, the alignment of discrete and formulated product specifications with brand information, on a single platform, helps ensure formulation and label accuracy and accelerate speed to market. The unification of historically disparate process and discrete domains is needed in CPG and F&B for a robust PLM strategy. By utilizing Teamcenter software’s solutions, CPG and F&B companies could see up to a 30 percent reduction in product development cycle time.“

By using Siemens PLM Software’s new Teamcenter 8 solution, project efficiencies can be seen in a number of critical areas including:

• Up to 35 percent savings in rework and waste during product design
• Up to 30 percent reduction in packaging development cost
• Up to 50 percent increase in ingredient/material reuse

Packaging and Artwork Management

Manufacturers are under increasing pressure to design more innovative packages that satisfy consumers’ desire for environmentally friendly packaging, as well as fulfill retailers’ demand for effective in-store displays. In a recent study completed by Siemens PLM Software and AMR Research, companies reported write-offs on average of 1.4 percent of annual revenues due to artwork changes. The same study also showed that it takes on average more than five signatures and 22 days to approve a piece of artwork.

Teamcenter 8 offers capabilities to dramatically improve accuracy and speed of this process. The out-of-the-box integration with NX software, Siemens PLM Software’s computer-aided design (CAD) tool, enables the creation and validation of the best possible package design aligned to brand requirements. Packaging and artwork development are brought together with the rest of the idea-to-shelf development process, for increased speed to market, and with greater confidence in design and label accuracy. On-demand visualization throughout the package and artwork development process aids in collaboration and rapid revision. Additionally, a single source of packaging and artwork knowledge – including drawings, ingredient lists, claims, regulatory marks and brand assets – increases accuracy.

Global Specifications Management

Accurate specifications management is a major driver of product quality, cost and, ultimately, brand equity for today’s CPG and F&B manufacturers. Specifications originate across the organization and express all those attributes necessary for making, producing and shipping a product. Teamcenter 8 intelligently associates specifications providing full-scope product views. This dynamic association helps ensure accuracy, allows all stakeholders understand the impact of a change, populates a change through all associated specifications, and then makes it available for global, regional or factory-specific consumption. Additionally, Teamcenter 8 can help rationalize and standardize specifications to decrease complexity without sacrificing brand promise.

Brand Knowledge Management

CPG and F&B companies are focused on growing their brands profitably. Brand value, however, can just as easily be diminished with inconsistent messaging, awkward appearance or misaligned product launches. Managing competitive information, price shops, syndicated data and primary research on a single platform makes information easily searchable, resulting in better brand and category analysis, and ultimately better product decisions. Teamcenter 8 helps to quickly distribute the correct brand assets to the correct trade partners to help ensure consistent brand communication to the market.

“While CPG and F&B companies are organized around their brands, traditional PLM solutions do little to address the needs of the brand manager. Teamcenter capabilities help manage digital assets, brand knowledge like syndicated data and the association of specs by SKU. This provides more consistent brand communications, better brand and category analyses, and highly accurate population of global data synchronization networks — all activities protecting brand value and contributing to brand growth,” said Blanchard.

Initiative Management

With a finite set of available resources, a portfolio owner must evaluate multiple projects across multiple brands and multiple markets to choose those programs and projects that will deliver the most value to the company. Most CPG and F&B companies, even today, have not institutionalized a repeatable process for rolling up all the financial, resource and activity status information about the innovation portfolio into an actionable structure. Teamcenter 8 now features a budgeting function to help better manage available resources and capabilities.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with nearly six million licensed seats and 56,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, low-voltage switchgear and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 42,900 employees worldwide Siemens Industry Automation achieved in fiscal year 2008 total sales of EUR8.7 billion.

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See Also

Siemens PLM website

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Aug 11 - Siemens PLM Grants Arizona State $245M in Software
Jul 22 - China's Zhefu Selects Siemens PLM
Jul 22 - Korea's KC Samyang Selects Siemens PLM
Jul 15 - Siemens Adds Consumer Products Capabilities to Teamcenter 8
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Jun 18 - Russia's United Aircraft Corp Picks Siemens Teamcenter, NX
Jun 11 - Hyundai Shipbuilding Division Picks Teamcenter, Tecnomatix
May 11 - Siemens NX for Mac OS X Available
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May 18 - Siemens PLM Grants China's Wuyi University $36M in Software
May 13 - Siemens PLM Promotes Steffen Buchwald to Head Russia Area
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