UGS Launches Innovation Connection within Second Life
 PLANO,
Texas, April 24, 2007 - UGS Corp., a leading global provider of product
lifecycle management (PLM) software and services, today announced the launch
of its UGS Innovation Connection within Second Life, a 3-D virtual world
entirely built by its residents. With today’s launch, UGS becomes the first
pure-play PLM company to establish a presence in the mainstream online
virtual world.
Since opening to the public in 2003, Second Life has grown explosively
and today is inhabited by more than four million people around the globe.
UGS will use various locations throughout UGS Innovation Connection to
collaborate with customers and partners, host virtual conferences and
provide a more immersive way to experience its solutions just as they are
used every day by customers around the world. Customers and partners
showcased in UGS Innovation Connection within Second Life:
- Hendrick Motorsports (HMS) - the only NASCAR racing
organization to win a Cup Series championship for four straight years.
HMS, which has been to Victory Lane more than 150 times, builds 750
engines a year and uses NX software, UGS’ digital product development
solution, and Teamcenter software, UGS’ digital lifecycle management
solution, to optimize engine configurations and drill into vehicle data
to find information immediately, whether in the office or on the track.
HMS’ presence within UGS Innovation Connection will reflect the
partnership between UGS and the winning race team and will include
Hendrick’s #48 winning car.
- JCB and the JCB DIESELMAX – a car that, in 2006, achieved a
stunning average speed of 350.092 mph (563 kph) to break the land speed
record for diesel-powered cars. The new record was achieved using UGS’
NX software to design and develop the groundbreaking JCB444-LSR diesel
engine. The winning car used two turbo-charged, high performance
versions of the JCB444 engine, underscoring its strength, performance
and versatility that was originally created for use in JCB’s
construction vehicles. The company’s presence in UGS Innovation
Connection within Second Life will exhibit the record-breaking vehicle
as well as the diesel engine.
- The Alloy – a UGS customer and one of the UK’s leading
product design consultancies, delivering design and innovation services
to companies worldwide. The Alloy is featured within the customer
showcase area where residents are able to view Alloy’s Concept Mobile
Phone - Polygon - in 3D and learn how UGS solutions make the design work
possible. “Our launch in Second Life is just one example of how UGS
continues to push into uncharted areas and experiment with ways to
better deliver on our vision of Global Innovation Networks,” said Dave
Shirk, executive vice president, Global Marketing, UGS. “With the
natural focus we have on 3D content creation and collaboration, the
large number of our customers establishing Second Life presence, it was
only logical that we would take a dive into Second Life. We look forward
to interacting with innovators everywhere who are interested in
developing new ways of bringing innovative products to market.”
Moving forward, UGS will host product launch presentations in the Second
Life Auditorium. In 2007, UGS plans to launch updates for its NX, Tecnomatix
and Teamcenter product portfolios. To reach UGS Innovation Connection on
Second Life, visit
www.ugs.com/secondLife.
Second Life and Linden Lab
Second Life is a 3D online world with a rapidly growing population from
more than 100 countries around the globe, in which the Residents themselves
create and build the world which includes homes, vehicles, nightclubs,
stores, landscapes, clothing, and games.
The Second Life Grid is a sophisticated development platform created by
Linden Lab, a company founded in 1999 by Philip Rosedale, to create a
revolutionary new form of shared 3D experience. The former CTO of
RealNetworks, Rosedale pioneered the development of many of today's
streaming media technologies, including RealVideo. In April 2003, noted
software pioneer Mitch Kapor, founder of Lotus Development Corporation, was
named Chairman. In 2006, Philip Rosedale and Linden Lab received WIRED's
Rave Award for Innovation in Business. Based in San Francisco, Linden Lab
employs a senior team bringing together deep expertise in physics, 3D
graphics and networking.
About UGS
UGS is a leading global provider of product lifecycle management (PLM)
software and services with 4.3 million licensed seats and 47,000 customers
worldwide. Headquartered in Plano, Texas, UGS’ vision is to enable a world
where organizations and their partners collaborate through global innovation
networks to deliver world-class products and services while leveraging UGS’
open enterprise solutions, fulfilling the mission of enabling them to
transform their process of innovation.
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