NewsBreak

Siemens Appoints Ken Blakely as VP for CAE BizDev

Blakely, who served MSC.Software in various executive management positions including leading its Global Sales, Marketing, Software Development and Professional Services teams, most recently served the company as vice president of Global Services. At Siemens PLM Software, Blakely’s focus is on working with the Marketing and Products groups to create sales programs designed to grow Siemens PLM Software’s CAE revenue base on a global basis. He reports to John Graham, Siemens PLM Software executive vice president of Global Sales & Services.

• Liao He Petroleum – a key enterprise under China National Petroleum that owns the third largest oilfield in China. “The rich large assembly and assembly analysis capabilities of NX are an important reason why it attracts us,” said Gao Yuanwen, director of IT Department. “This combined with the powerful NX Nastran solver and the advanced pre and post processors as well as the complete integration with NX CAD, finally enabled us to make our choice. After a short time of use, we are already beginning to gradually achieve our expected goal.”
• Franco-German-Spanish Eurocopter Group, the world’s number one helicopter manufacturer and a division of EADS, a world leader in aerospace, defense and related services. Eurocopter selected Femap and NX Nastran as a substitute for MSC.Nastran for Windows as an integrated platform for stress analysis and substantiation of military helicopter systems. “The integrated Visual Basic interface of Femap provides an unchallenged way to integrate our calculation tools to aid in further post processing, substantiation and documentation of stress analysis, particularly composite structures, leading to a faster automated process,” said Christopher Bach, spokesman, Eurocopter.

“These key customer wins go a long way not only toward highlighting our growing momentum in CAE, but also toward demonstrating the value that our CAE solutions add in spanning the enterprise and mid-market levels,” said Graham. “This is an ideal time to add Ken to our team. Ken’s mission is essentially to facilitate our growth goals for CAE by leveraging the resources of the entire business behind them. We now have a recognized leader in our sales organization fully devoted to CAE, and we are confident this increased focus will help us fulfill the increased demand for our world-class simulation capabilities.”

New Study, Technology Releases Highlight CAE Leadership

Blakely’s appointment comes on the heels of a new report issued by management consulting company Spar Point Research LLC, entitled “Enabling Digital Simulation and Analysis.” The report studied simulation best practices at companies in nearly every vertical industry, including aerospace/defense, aircraft engine, automotive powertrain, consumer electronics, medical device and off-highway equipment. It found that companies are making CAE analysis pervasive throughout product development from early concept design through manufacturing engineering.

“While the companies we studied came from very different industries, they are looking for the same key enablers in simulation technology,” said Bruce Jenkins, president of Research, Spar Point. “These key functional enablers will allow leading companies to deploy digital simulation pervasively throughout the product lifecycle. Siemens PLM Software is at the forefront in addressing these enablers."

The Spar Point report details eight capabilities leading simulation vendors must provide to solve the analysis community’s complex needs. This year Siemens PLM Software delivered simulation technology that addresses these key enablers in its new NX 5 (launched in April 2007) and Teamcenter 2007 (launched in October 2007) releases.

“We worked with Siemens PLM Software on a simulation project that would have been impossible with our previous simulation tools,” said Jack Webb, senior analyst, Delphi. “We completed the analysis in record time. It took just two days compared to five previously. We used NX 5’s simulation tools for structural analysis as well as flow and thermal analysis.”

With NX 5, Siemens PLM Software launched nine new simulation products, while its recently announced Teamcenter 2007 portfolio incorporates the next stage in its end–to-end simulation data management environment. The new technology enables users to manage the eight unique analysis needs identified by Spar Point in a unified environment:

1. Scalability and consistency - to enable people in all parts of the organization and all phases of product development to be more productive.
2. Intelligent model generation - so that manufacturing companies can leverage the millions they invest to develop and document product designs.
3. Industrial-strength productivity - to meet industry trends that consistently point to continuing growth in model size and complexity.
4. Multi-physics, multi-disciplinary - to efficiently couple simulation applications, and allow the results of one simulation activity to be efficiently used as input to others.
5. Open integration – to enable companies to leverage large numbers of very specific analysis tools and maintain their competitive advantage.
6. Visualization and collaboration – for the up to 20 people who consume and interact with the information generated by each author.
7. Reusable processes and knowledge – to address the issues of too little time combined with a lack of trained, knowledgeable professionals.
8. Simulation process management – to combat the biggest single constraint on getting greater value from digital simulation investments - insufficient focus on managing CAE data, processes and workflows.

“Taken together, these highlights represent major milestones in Siemens PLM Software’s commitment to strengthening our leadership in CAE and build on our already strong momentum in this space,” said Tony Affuso, chairman and CEO of Siemens PLM Software. “With 40 years of CAE experience already under our belt, Siemens PLM Software has long pioneered excellence in this segment, and we are excited for the opportunities to serve our customers that our expanded focus on it presents.”

About Siemens PLM Software

Siemens PLM Software, a division of Siemens Automation and Drives (A&D), is a leading global provider of product lifecycle management (PLM) software and services with 4.6 million licensed seats and 51,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software’s open enterprise solutions enable a world where organizations and their partners collaborate through Global Innovation Networks to deliver world-class products and services. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About Siemens Automation and Drives

The Siemens Automation and Drives Group (A&D), Nuremberg, Germany, is the leading manufacturer in this field worldwide. Products supplied by A&D include standard products for the manufacturing and process industries and for the electrical installation industry as well as system solutions, for example for machine tools, and solutions for whole industries such as the automation of entire automobile factories or chemical plants. Supplementing this range of products and services, A&D also offers software for linking production and management (horizontal and vertical IT integration) and for optimizing production processes. A&D employs 70,600 people worldwide and in fiscal year 2006 (to September 30) earned a group profit of €1.572 billion on sales of €12.848 billion and orders of €14.108 billion, according to U.S. GAAP. Further information about A&D is available in the Internet at www.siemens.com/automation.

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