Fashion Business Book Includes OptiTex Technology
Available in this month
 PETACH TIKVA, Israel,
May 8, 2008 - Mary Wolfe, author of the soon to be released textbook
Fashion Marketing & Merchandising, has included six photos from OptiTex
showing its industry-leading design technology. The book is scheduled for
release this month by Goodheart-Willcox, a premiere publisher of technical,
trade and career education texts since 1921.
 “While
updating an earlier edition of mine, titled The World of Fashion
Merchandising, I researched essential factors in the industry with an eye
toward not only what’s current, but the future directions of fashion
merchandising,” states Wolfe. “OptiTex has established itself as a CAD/CAM
leader, with designers in fabric-related industries and educational centers
worldwide embracing its software. It was important that my textbook show
OptiTex technology.”
OptiTex’s computer-aided design (CAD) and computer-aided manufacture
(CAM) with fully adjustable 2D and 3D models are deployed in such leading
fashion houses as Hugo Boss, Tommy Hilfiger, Land’s End and Kozomara due to
its rapid ROI. OptiTex eliminates waste by allowing designers to see on
screen how their design will move via a seemingly endless array of
parameters. Eliminating waste of fabric, paper, and reducing energy
consumption also provides OptiTex with a green advantage.
“Both students and designers particularly appreciate our
creativity-enhancing customizable on-screen working environment,” states Ran
Machtinger, President and CEO of OptiTex, Ltd. “Our user-friendly, intuitive
software was specifically structured with the creative individual in mind,
and students can essentially be designing within minutes of opening the
program.”
“Making sure that students who use my text have a competitive edge was
absolutely essential to me,” concludes Wolfe. “OptiTex offers the latest
design software, and anyone studying about the fashion field should know
about it.”
About OptiTex
For 20 years, OptiTex has been the leading developer of 2D & 3D solutions
for textile, industrial fabrics, apparel, upholstery, transportation,
composites, homes furnishings and other sewn products.
Our native Windows-based software for digitizing, pattern engineering,
grading, marking, advanced automatic nesting and draping, is specifically
designed to meet the needs of today's manufacturers of industrial fabrics,
apparel, upholstery, transportation, composites, home furnishings, among
others. OptiTex's open architecture system features a multitude of
import/export formats, enabling OptiTex users to interface with a wide range
of software and hardware. OptiTex also offers a completely integrated CAD
package. OptiTex products are available in more than 20 languages and are
sold and supported around the world through certified distributors and OEMs.
For more information, visit www.optitex.com.
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Source: Material used in press releases is often supplied by external
sources and used as is.
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