MUNICH,
Germany, Mar 31, 2008 - The Nemetschek Group has launched a new brand image
on the market. The new public image is effective immediately. The core of
the new brand is the slogan “moving minds”, together with the use of a
horizon as the key visual and a logo that reflects the group’s diversity.
The new corporate design is a central component of Nemetschek’s strategic
positioning as a leading international vendor of software solutions for the
entire lifecycle of buildings. The two subsidiaries Nemetschek Allplan and
Nemetschek Scia are also launching a new brand image at the same time as
Nemetschek AG. This comprises a logo, a website as well as print media and
product packaging design.
“With the new umbrella brand strategy, we will continue to improve our
good position on the international AEC market and develop our strengths for
the benefit of our customers,” says Ernst Homolka, CFO and Board Spokesman,
Nemetschek AG. The new public image will not only create the necessary
clarity for the group’s broad product portfolio, it will also clearly set
the group apart from its competitors, continues Ernst Homolka.
In future, the Nemetschek Group’s international orientation will be
communicated through a clear, worldwide, public image: the umbrella brand
logo will apply internationally and will be used in combination with the
“moving minds” slogan to represent the diversity of the group and the
individuality of every product brand. Use of a horizon as the key visual
symbolizes the opening of new possibilities and makes room for unrestricted
design freedom. This means that Nemetschek is positioning itself as a
company that provides its customers with a broad range of solutions with its
ten product brands and that supports them in implementing their ideas.
Nemetschek has also reworked its
www.nemetschek.com website in parallel with the new brand launch.
In accordance with the new umbrella brand strategy, other product brands
from the Nemetschek Group will also be displayed with a consistent brand
image all over the world. Nemetschek Allplan will use dark red as its
signature color in future, together with a new logo. The re-launch also
covers the www.allplan.com website and
the entire range of print media. The central visual motif of the product
brand is the Five Boats office building at Duisburg Harbor, by Bahl
Architekten. It represents Nemetschek Allplan’s competence and expertise in
developing building design software.
Nemetschek Scia will use dark blue as its signature color in future. The
Scia key visual is the Apollo Bridge in the Slovakian capital of Bratislava.
This makes it clear that the Belgian software company stands for expertise
and many years of experience in the development of engineering software for
the analysis and design of frame and plate structures, as well as for
project management. The new brand logo will appear on all product packaging
from now on. The main product will be known as Scia Engineer. Scia has also
redesigned its website:
www.scia-online.com.
Other product brands in the Nemetschek Group will follow in the coming
months and rework their public image in line with the umbrella brand
strategy.
About Nemetschek
The Nemetschek Group is a leading international IT company in the AEC
sector (Architecture, Engineering, Construction). The technology group
develops integrated solutions for the complete life cycle of buildings and
real estate – from building design and construction through to facility
management. The company’s products are currently used by more than 270,000
companies in 142 countries and in 16 languages to optimize the complete
building creation and management process in terms of quality, cost and time.
Nemetschek was founded in 1963 by Prof. Nemetschek and has more than 1,100
employees worldwide (2008). In fiscal 2007, the group achieved sales of
146.2 million euros.
For more information, visit
www.nemetschek.com.
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