mental ray 3.8 to Include iray Rendering, Due Nov
SAN
FRANCISCO, CA and BERLIN, Germany, Oct 1, 2009 - mental images, an NVIDIA
company, today introduced iray - the first fully GPU accelerated,
commercially supported, turn-key rendering solution for a wide range of 3D
graphics application developers. iray technology leverages NVIDIA graphics
processing units (GPUs) to deliver unbelievably fast photorealism to
designers, engineers and consumers.

Life-like graphics can now become interactive as iray rendering
technology exploits the massively parallel processing power of the GPU,
enabling more convincing 3D visuals, greater levels of creativity and faster
decision making.
"With iray rendering technology, what used to take product designers,
visual effects artists and CAD users hours to render can now happen in a
matter of minutes without compromising the quality and detail of the image,
said Dr. Jon Peddie, president, Jon Peddie Research. "The advent of iray is
changing the face of this industry by increasing the standards in rendering
efficiency as we know it."

iray technology speeds the creative process by easily enabling designers
to accurately simulate their creations using materials and lighting that
relate directly to the physical world experienced every day. Because it's
highly scalable, interactive and physically accurate, iray technology allows
design and engineering professionals to produce the highest quality
final-frame output without the complexity inherent in other solutions.
With tight integration with mental ray technology - mental images'
renderer, which is extensively used in feature film work and within the
leading design and creation tools from Autodesk, Dassault Systèmes and
Parametric Technology - iray rendering technology will empower millions of
users with the ability to change the way they create synthetic images.
"The combination of iray and NVIDIA GPUs is an astounding achievement,
demonstrating our undisputed leadership in computational graphics," said Dan
Vivoli, senior vice president, NVIDIA Professional Solutions Group. "The
ease-of-use and remarkable speed of iray brings interactive photorealism
easily within the reach of any creator or consumer of 3D content."
iray rendering technology significantly improves how designers, engineers
and other content development professionals work with rendering tools to
produce high-quality, photorealistic imagery. Harnessing the power of the
GPU and the NVIDIA CUDA parallel processing architecture, iray technology
progressively refines an image until maximum detail is reached, providing a
single process that smoothly combines interactive pre-visualization and
final frame rendering. iray technology requires only a small number of
intuitive settings relating to the physical world that delivers a
"push-button" rendering experience for creating final-frame photo-real
images.
"It's no secret that users want to utilize the power of GPUs for
photorealistic rendering," said Rolf Herken, CEO and CTO, mental images.
"With iray, we deliver a solution that not only leverages the GPU in the
most efficient manner but also raises the bar for what is defined as
photorealism in rendering."
Pricing and Availability
iray rendering technology will be included with mental ray 3.8 starting
in late November 2009 at no extra cost to existing customers and OEMs under
maintenance. iray technology will also be available as part of RealityServer
2.4, the upcoming release of the 3D web application services software. A
future iray Integrator Edition will allow independent software vendors to
include iray technology within their own products, while future integration
with the NVIDIA SceniX scene management engine will make iray technology
easily accessible to all SceniX-based applications. For more information
about iray, please visit
www.mentalimages.com/iray.
About mental images
mental images, founded in 1986, is the recognized international leader in
providing component and platform software for the creation, manipulation and
visualization of 3D content. Its world leading rendering and other
technologies are used by the entertainment, computer-aided design,
architecture, scientific visualization, and other industries that require
sophisticated images primarily as part of their software products and
application services. mental images is a wholly-owned subsidiary of NVIDIA
Corp. with headquarters in Berlin, Germany, a subsidiary in the United
States, mental images, Inc., and a subsidiary in Melbourne, Australia,
mental images Pty. mental images has a multinational staff of top qualified
engineers exclusively dedicated to basic research and development in the
area of 3D graphics and 3D Web Applications and Services technologies. For
more information, visit
www.mentalimages.com.
About NVIDIA
NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer
graphics when it invented the graphics processing unit (GPU) in 1999. Since
then, it has consistently set new standards in visual computing with
breathtaking, interactive graphics available on devices ranging from
portable media players to notebooks to workstations. NVIDIA's expertise in
programmable GPUs has led to breakthroughs in parallel processing which make
supercomputing inexpensive and widely accessible. Fortune magazine has
ranked NVIDIA #1 in innovation in the semiconductor industry for two years
in a row. For more information, see
www.nvidia.com.
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See Also
mental images website
Graphics, Animation and Visualization - list by TenLinks.com
Additional News
Nov 4 - mental images, NIAR Launch RealityServer Demo Center Oct 1 - mental ray 3.8 to Include iray Rendering, Due Nov Jun 10 - mental ray 3.7+ Integrated with Pro/E Wildfire 5.0 Apr 23 - SceneCaster, mental images Join to Offer Online 3D Content Mar 27 - mental ray 3.7+ to Integrate with 3ds Max 2010 Mar 23 - mental mill Artist Edition Supports 3ds Max 2010 Aug 14 - mental ray 3.7 Integrates with Autodesk Maya 2009
Source: Material used in press releases is often supplied by external
sources and used as is.
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