China's Sili-Tech, RPT Automotive to Sell Icona aesthetica
 MANCHESTER, UK,
Sep 7, 2010 - Icona Solutions, Ltd., which develops, supplies and supports
the innovative perceived quality simulation and visualization software
solution, aesthetica, has appointed its first two value-added resellers in
China. Beijing-based Sili-Tech Co. Ltd. (www.sili-tech.com)
and Shanghai-based Shanghai RPT Automotive Engineering Co. Ltd. (www.rpt-auto.com)
will be responsible for selling and supporting aesthetica in the rapidly
growing domestic Chinese automotive design and manufacturing industry.
“The Chinese automotive industry is a key growth market for us,” stated Tim
Illingworth, chief executive, Icona Solutions. “With 3.5 million cars sold in
China in the first three months of 2010 - a 76% increase over the same three
months last year - and 42% growth in 2009 over 2008 as a whole, forecasts
indicate that sales of cars and light trucks will reach some 25 million annually
by 2014, with an estimated total ownership of 130 million vehicles by that
time.”
“However,” he noted, “the domestic Chinese automotive manufacturers realize
that in order for them to succeed in this rapidly growing marketplace, one of
their major tasks is to increase the perceived quality of their vehicles. That’s
where we see major opportunities for Icona Solutions and aesthetica.”
Commenting on their appointment, Jason Li, managing director, Sili-Tech,
which is a CAE consulting and systems integration specialist and Siemens PLM
Software CAE solutions partner in China, with customers in the automotive,
aerospace and ship building industries, said, “We are proud that Icona Solutions
selected us to be their partner in China and we are excited by the opportunities
that exist in the Chinese automotive industry for a unique software solution
like aesthetica.”
Meanwhile, Fang Ming, general manager, Shanghai RPT Automotive Engineering,
which counts Chinese automotive companies including SAIC, JAC, NAVECO, Chengfeng
and GW among its customers and is a leading reseller of Dassault Systémes’ full
line of CAD/CAM/CAE and PLM software solutions, said, “Icona Solutions’
aesthetica software is an ideal complement to the mainstream vehicle design and
engineering solutions that our customers use on a day-to-day basis, so we see
major opportunities in helping them to improve the perceived quality of their
vehicles through the use of aesthetica.”
“Both Sili-Tech and RPT have the technical expertise and the market knowledge
that will enable aesthetica to make its mark on the Chinese automotive
industry”, said Illingworth. “We are looking forward to working with them in
taking Icona Solutions to the next level in the worldwide automotive industry.”
About aesthetica
Icona Solutions’ aesthetica software provides an accurate, visual simulation
of the effects of component variation, assembly variation and component
deformation in manufactured assemblies to enable full perceived quality reviews
using digital models in order to resolve issues of fit and finish quality. The
use of aesthetica gives greater insight than has previously been possible into
the impact of manufacturing variation on perceived quality by enabling the user
to visualize a ‘virtual’ product at different states within its geometric
tolerance range, in real-time, and precisely as the customer will see the final,
manufactured product. It helps to improve perceived quality while saving time
and improving communication in the design process.
About Icona Solutions Ltd.
Icona Solutions Ltd. develops and provides innovative and unique solutions to
audit and improve perceived quality in manufactured metal and plastics products.
Its software can form an integral part of a product design and manufacturing
company’s overall product lifecycle management (PLM) software environment and is
supplied and supported globally both directly and through qualified, specialist
resellers. Icona Solutions is a member of both Dassault Systèmes’ CAA V5
Adopters and of Siemens PLM Software’s JT Open programs.
Find out more at:
www.iconasolutions.com
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