FormFonts Provides Virtual 3D Models for
Fox Racing
 SAN
LUIS OBISPO, CA, June 12, 2008 - Fox Racing Inc., a premier leader in action
sports apparel since 1974, is growing rapidly. The Morgan Hill, CA based
company is currently expanding with a new 43,000 sq. ft Southern California
headquarters and showroom in Irvine, CA.
Michael Hurst, Head of Visual Merchandising, needed a flexible tool for
the rapid exploration of visual merchandising solutions possible in the new
store. Hurst chose Google’s SketchUp 3D modeler for his team because of its
intuitive interface and short learning curve.
However, Hurst also needed a large custom 3D library of specific Fox
Racing products to accurately layout and visualize Fox merchandise in-store.
For this he turned to FormFonts 3D, the world’s leading provider of
professional 3D content.
Virtual 3D Product Models for Fox Racing Inc. by
FormFonts 3D. All 3D models are created in Google’s SketchUP and are shown
here rendered in a free renderer called Kerkythea.
FormFonts 3D provides online access to a living model library of 40,000
models available by subscription. For their corporate subscribers, like Fox
Racing, FormFonts also develops custom/private 3D product catalogs on
demand.
“We were already subscribing to FormFonts because of their professional
low polygon model stock” explains Hurst, “So it was only natural to ask if
they would create our virtual product models for Fox Racing as well”.
FormFonts regularly provides custom model creation to the world’s leading
architecture, entertainment and retail firms, and obliged Hurst with
on-demand services to quickly develop a library of custom 3D product models
- just for the Fox Racing visual merchandising team.
The growing library of virtual Fox products is available exclusively on
FromFonts 3D, and the on-demand generation is working so well that Fox
Racing has just commissioned another phase of virtual product models. Hurst
says “our demand for 3D models is emergent, and FormFonts does a great job
turning around our model requests on very short notice, often in less than
48 hours”.
The problem of finding, distributing, and managing Fox’s model library is
obviated by each member of the Fox Retail merchandising team having their
own FormFonts subscription. “3D Content Management is a real bottleneck for
larger companies, says FormFonts CEO Fred Abler. “Even with a modest number
of 3D assets, without proper management and high availability, you spend
more time looking for your 3D assets than doing the actual work at hand”.
FormFonts provides private 3D model libraries for corporate customers
like Fox Racing, so 3D assets are easily shared and updated among team
members. This private hosting capability lets corporate subscribers easily
manage sensitive content – for example 3D models of new Fox Racing products
that are not yet on the market - without making them available to the
public.
In addition to saving and maximizing design time, Hurst finds the same
virtual 3D product models help him express design intent during the many
internal/external merchandising presentations he makes. “Using FormFonts
Styles, I can apply hand drawn effects and other visual styles to the 3D
models to help me express a different feeling: from conceptual product
design to merchandising layouts, or fully rendered artwork for the marketing
team : it’s all the same 3D model wearing a different ‘set of gear’.
Hurst highly recommends the combination of FormFonts 3D Model Library and
on-demand services and SketchUp to others looking for similar benefits in
the visual merchandising profession. “Using these two tools together, we
have saved many hours in store layout, while at the same time, we have
explored a greater range of product merchandising layouts.” said Hurst. “The
combined toolset enables out team to focus on what they really love, visual
merchandising, not fighting CAD tools or making product models.”
For more information on Fox Racing Inc. visit
www.foxracing.com or for FormFonts
3D, visit www.formfonts.com.
--------
If news like this is important to you, sign up for our TenLinks Daily at http://www.tenlinks.com/NEWS/sub_unsub.htm.
Related News
Source: Material used in press releases is often supplied by external
sources and used as is.
|
