dezineforce Appoints Sales, Tech Services, Marketing VPs
 EASTLEIGH,
UK, Aug 3, 2009 - dezineforce, the first global provider of web-based, on-demand
engineering design optimization, has announced a round of key appointments
to augment its management team. Peter Kelly joins as vice president of
sales, Richard Harding is promoted from services manager to vice president
of technical services and Arun Muthirulan joins as vice president of
marketing.
 Peter
Kelly has over 15 years’ experience in senior sales and sales management
positions with leading engineering and visualization software vendors. He
joins dezineforce after successfully leading a Northern European sales team
at Parametric Technology (PTC). Before joining PTC Peter led the UK sales
team for Mathsoft Engineering, achieving year-on-year growth, and was
integral to the successful acquisition of Mathsoft by PTC. Prior to this
Peter held a variety of sales management and sales positions at Advanced
Visual Systems. In his new role, Peter will be responsible for creating new
structure, processes and measurements to accelerate growth as dezineforce
expands its sales across key verticals. Peter holds a degree in mathematical
engineering from Loughborough University and a master’s degree in
information engineering.
 Richard
Harding holds a degree in ship science from the University of Southampton.
As a senior consulting engineer based within the University of Southampton's
consultancy group he has provided innovative engineering solutions to a
broad range of clients including Rolls Royce. Richard has designed and
delivered web-based engineering applications exploiting distributed
computing technologies for Lloyd's Register. He has also developed naval
architectural software used by the MoD and major defense contractors to
support the operation of the UK's naval fleet and for the development of new
concept designs. In his new role Richard will lead the technical services
team, managing technical pre-sales, professional services, domain
leadership, customer support, training initiatives and supplier
relationships.
 Arun
Muthirulan has more than 15 years of experience in business strategy,
marketing and project management. He has worked in a variety of roles for
large corporations as well as early-stage companies and start-ups, helping
to develop and implement business strategy and obtain venture capital
investment. Arun has international project management experience in the ICT
industry in India, Canada and the UK managing complex, business critical
projects for blue chip clients such as Ford Motor Company, Dun & Bradstreet
Corporation and Aetna Life Insurance Company. Arun has a background in
engineering and a recent MBA from Judge Business School, University of
Cambridge. In his role, Arun will focus on establishing the dezineforce as
the premier intelligent design solution for engineering design search and
optimization.
Commenting on the appointments, dezineforce CEO Dr Peter Collins said:
“With these additions to the executive team I am confident we have achieved
the right balance of commercial knowledge, skills and experience needed to
help dezineforce realize its full potential and further strengthen the
company’s market presence and credibility.”
About dezineforce
dezineforce is a powerful intelligent design solution, that gives design
engineers cost-effective access to a powerful combination of cutting-edge
design optimization tools and industry-leading simulation tools for
structural, fluid dynamics and mechanism analysis, made straightforward to
use with integrated workflows and running on powerful computing clusters.
Available on-demand and on a flexible subscription basis, the dezineforce
service dramatically compresses design cycles and enables engineers to make
design decisions with confidence, thus eliminating the costs of design
errors and greatly reducing the cost of the design process.
dezineforce is the result of 100 man-years of development led by
acknowledged leaders in the world of CAE and high-performance computing,
including Simon Cox, director of the Microsoft Institute for High
Performance Computing at the University of Southampton, and Andy Keane,
director of the Rolls-Royce University Technology Centre for Computational
Engineering at the University of Southampton.
dezineforce customers come from a wide range of industries including
aerospace, civil engineering and architecture, renewable energy and
automotive, and include Arup, Contour, Nucon Industries, Hyde Engineering
and Enabling Technologies.
For more information, visit
www.dezineforce.com.
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See Also
dezineforce
website
Mechanical Design- Consultants & Services - by TenLinks.comAdditional News
Sep 22 - George Shanks Replaces Dr Peter Collins as dezineforce CEO
Sep 3 - dezineforce, Microsoft Join to Make Plug-and-Play Appliance
Aug 3 - dezineforce Appoints Sales, Tech Services, Marketing VPs
Apr 27 - 8CONSOL to Sell dezineforce Products in Benelux
Mar 5 - dezineforce Completes Second £1.8m Series Funding Round
Source: Material used in press releases is often supplied by external
sources and used as is.
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