IBM's Peter Robison to Keynote at PLM Road Map
 STAMFORD,
CT, June 6, 2008 - CPDA is pleased to announce that Peter Robison, Director
of Automotive PLM Solutions, Global Automotive Industry, IBM, will join GM's
Terry Kline, Lockheed Martin's Christopher L. Blake, Siemens PLM Software's
Stephen Bashada, and HP's Christian Verstraete as a keynote speaker at its
annual
PLM Road Map conference, to be held at The Inn at St. John's, outside of
Detroit, Michigan on September 23 and 24.
With vehicles becoming ever more complex due to both the need for
companies to differentiate their brands, and increasing market and customer
requirements, it is critical that future PLM solutions mitigate the risk and
facilitate the effective collaboration of Product Development. Much of the
focus has been on designing the systems that comprise a modern vehicle, but
in the future attention will move towards the important business decisions
that must be taken early in the new product introduction process. In order
to facilitate this process there is a move towards Functional Modeling
techniques.
In his presentation, Model Driven Systems Engineering: Starting Early in
the Development Cycle, Peter Robison will describe an approach that manages
the interaction between requirements and functions to determine financial
viability and engineering feasibility. Once initial project objectives are
understood the traditional discipline-specific authoring tools can be
applied with the ability, if defined, to track compliance throughout the
subsequent development and engineering change processes. Peter will outline
how this approach provides a consistent framework for coordinating efforts
across multiple disciplines through the complete product life cycle.
About Peter Robison
Peter Robison's over 20 years of experience in the automotive industry
started with engine design and analysis at Perkins Engines Company. He
joined Rover Group in the mid-1980's to provide structural analysis on new
vehicle concepts, including working closely with Honda. He then moved to
lead the body team on the Metro re-fresh project. Peter later became Body
Engineering Chief Engineer for the whole of Rover Group (MG, Mini, Rover,
and Land Rover) in a period of major re-engineering of the body processes,
including benchmarking between BMW and Rover. Peter then took responsibility
for leading the Trim and Hardware Engineering department and was
instrumental in an end-to-end redefinition of Rover's engineering processes
/ organization as related to BMW.
Since joining IBM in 1995, Peter has been involved in projects to help
automotive clients improve their NPI performance, and in developing
partnerships between IBM and Independent Software Vendors. Work has included
automotive suppliers and engagements in emerging markets of central and
eastern Europe, and Asia. In 1999, Peter was part of the management team
that established IBM's Product Lifecycle Management direction in response to
the impact of e-business on the market definition, and on the design and
introduction of new products and their manufacturing and in-service support
processes.
Peter established IBM's 'Virtual Product Innovation' Competency
addressing competitive innovation processes through Organizational, Process,
and Technology issues in an integrated PLM environment. This industry
leading capability helps automotive customers determine their current
capabilities, define improvement strategies and establish an implementation
roadmap for the future, all set against a set of proven PLM Best Practices.
In his current role as Director of Automotive PLM Solutions, Peter is
responsible for global strategy and direction of IBM's Global Automotive
Industry as it relates to the Product Lifecycle Management domain, with
specific focus on the Embedded Systems aspects. This includes alignment of
capabilities across IBM's Industrial Sector, relationships with partners,
and leadership of pursuit teams in complex opportunities.
About CPDA
Collaborative Product Development Associates (CPDA) is a provider of
critical analyses for PLM decisions. CPDA offers the latest in-depth,
objective information for assessing technology and business goals.
Coordinated by a group of experienced analysts, its cohesive suite of
collaborative research programs leverages the efforts of top software
designers and leading-edge users. CPDA's differentiation is its specific,
deep, and pragmatic approach to the market, and a hands-on understanding of
the technology required to drive successful implementations. CPDA’s
collaborative research programs include Design Creation and Validation,
Design/Simulation Council, PLM-Integration/Product Definition, and Product
Value Management.
For more information, visit
http://www.cpd-associates.com/.
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Source: Material used in press releases is often supplied by external
sources and used as is.
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