Colortrac Offers 11 Large Format Scanning, Copying Videos
 CAMBRIDGE, UK,
Oct 29, 2009 - Colortrac Limited, the leading large format scanner
innovator, has produced eleven practical, hands-on videos which cover the
fundamental aspects of day-to-day large format scanning and copying. These
videos can be quickly and easily viewed on Colortrac's web site at
www.colortrac.com.
Colortrac refer to these new videos as "mini movies". They provide a
dynamic means for potential buyers and resellers to quickly and easily
discover the unique features and distinctive time-saving scanning and
copying advantages of Colortrac SmartLF large format scanners, as well as
Colortrac's powerful ScanWorks and CopySmart software solutions.
For many years now, AEC, CAD, GIS and reprographics audiences have used
the internet as their first step in finding product information before
making a purchase. Today, on-line video presentations of products are
increasingly being viewed by potential buyers as part of the selection
process. As long ago as 2007, a survey of 5,300 businesses and IT
professionals conducted by KnowledgeStorm, the technology researcher, and
Universal McCann, one of the world's largest media services firms, showed
that 63% of this sample access online videos at least once a week.
On-line videos provide manufacturers like Colortrac with an effective
means for displaying the features and benefits of their products in
practical, hands-on way. Often the selling process involves educating
customers, something which not all resellers are skilled enough to do. This
is especially true when selling large format scanning and scanning solutions
software which is specialized and in some cases requires in-depth product
knowledge. Colortrac's video demonstration of its SmartLF scanners and
software offer realistic "sales education" in a works environment to both
resellers and buyers alike.
Colortrac's "mini movies" are the result of collaboration between two of
its employees, both long-serving large format scanning industry experts.
Declan Tyler, Colortrac's Product & Application Specialist, is the producer
of the videos while Peter Sandberg, Colortrac's Business Development
Manager, EMEA (Europe, Middle East and Africa), is the presenter with the
voice of long-standing scanning experience.
"With the internet being the first choice of most buyers today for
gathering information before a purchase, videos are now a hugely important
part of the selection process," said Tyler. "Our Colortrac videos provide an
honest and powerful way to educate and or deliver our message to those who
are comfortable with multimedia experiences and who seek direct, objective
information on-line. Our videos are an un-staged and truthful representation
of the performance and results you can reasonably expect to get from a
Colortrac SmartLF wide format scanner and its software. What you see us
demo, is what you get."
Colortrac's most popular video is "Scan Once", followed by "Document
Handling" and the "CopySmart Demos". The average run time of the videos is
under three minutes.
The full list of videos include the following:
Scan Once
(Run time: 1 minute, 26 seconds) Most technical drawings are scanned in
black and white. To do this properly in rival scanning systems you need to
make several scans while adjusting the scanner settings. This takes time.
This short video shows how Colortrac's unique "Scan Once" system provides
fast and efficient "on-the-fly" editing with market leading drawing
restoration - by scanning just once!
Click here to see.
Adaptive Scanning
(Run time: 3 minutes, 57 seconds) Colortrac adaptive thresholding is
recognized for its ease of use and efficiency in post-scan image
restoration. This short video shows a SmartLF Ci 40 wide format scanner
being used to process a large format Mylar original.
Click here to see.
Document Handling
(Run time: 2 minutes, 04 seconds) Colortrac SmartLF large format scanners
have special design features that make them market leading in their capacity
to load problem and difficult documents. This short video shows a SmartLF Ci
40 scanning a torn and crumpled newspaper.
Click here to see.
Sharpness Demo
(Run time: 2 minutes, 14 seconds) Colortrac wide format scanners are
renowned for achieving clean while backgrounds with crisp image quality and
sharp line detail. This short video shows a SmartLF Ci 40 being tested for
sharpness with a standard line pairs per millimeter target.
Click here to see.
Gx+ 42 Speed Demo
(Run time: 1 minute, 28 seconds) At 4 ips (101 mm/sec) in color and 12
ips (303mm/sec) in black and white at 200 dpi resolution, the SmartLF Gx+ 42
scanner is the fastest available today. This short video shows it scanning
an A0 / E size document in less than 4 seconds.
Click here to see.
Ci 40 Color Test
(Run time: 2 minute, 28 seconds) The Colortrac SmartLF Ci 40 wide format
scanner uses CIS technology which is ideal for technical documents, most of
which are scanned in black and white. The Colortrac SmartLF Ci 40 also
provides an effective solution for all AEC, CAD and GIS technical document
color scanning. This short video shows the Ci 40 in action.
Click here to see.
Normalization
(Run time: 1 minute, 54 seconds) Any CCD scanner with multiple cameras
must be calibrated or normalized regularly to maintain the best color
performance. Color calibration sounds technical and frightens some. This
short video show just how easy Colortrac have made this process. It
describes the Colortrac normalization process standard across all Colortrac
CCD scanners.
Click here to see.
CopySmart Scanner Profiling
(Run time: 2 minute, 28 seconds) CopySmart is Colortrac's color scan and
copy solution. It allows the exact colors on a document to be captured by
the scanner and reproduced on popular large format printers. For effective
CopySmart performance, a scanner profile and at least one printer media
profile must be produced. This short video shows how the scanner is
ICM-profiled (Image Color Management) using an IT8 color target.
Click here to see.
CopySmart Media Profiling
(Run time: 7 minute, 17 seconds) This short movie shows how the CopySmart
ICM media profile is made using the scanner and the attached printer.
Click here to see.
CopySmart Demo 1
(Run time: 3 minutes, 16 seconds) CopySmart wide format color scan and
copy software is easy and fast to use. It will often have finished
processing scan data and moved the print job to the Windows spooler before
the printer is half-way through. This short video shows how CopySmart is
used with a popular make of large format inkjet printer.
Click here to see.
CopySmart Demo 2
(Run time: 2 minute, 03 seconds) CopySmart wide format copying software
can be used to scale full originals or cropped sections from originals using
the Preview Window. This short video shows how CopySmart incorporates
Colortrac's unique "Scan Once" concept for copying efficiency.
Click here to see.
"Our videos access a huge but targeted internet audience" said Peter de
Winter Brown, Colortrac's Sales and Marketing Director. "We are excited
about our new videos and what they can do in terms of bringing the best
features and benefits of Colortrac solutions to the attention to potential
buyers, as well as educating distributors and resellers in our distribution
channel.
"The ability of videos to quickly articulate details of new products and
new software solutions in a dynamic visual format is helpful to buyers,
especially those searching for objective and practical information in a
market full of confusing claims from competing vendors. Colortrac's videos'
"hands-on" approach shows that there is practical substance to our claims
for technical innovation, high quality image capture, scanning speed and
price performance, among others. Viewing an industry expert talking
knowledgeably about scanning products while demonstrating them provides
potential buyers with excellent advice."
About Colortrac
Founded in 1989 and based near Cambridge in the UK, Colortrac Ltd is the
leading innovator in professional wide format color scanners and image
acquisition software solutions. Colortrac was the first large format scanner
manufacturer to recognize the individual merits of CIS and CCD image sensor
technology. This realization led to the creation of the SmartLF wide format
scanner family in 2004. Colortrac SmartLF large format scanners provide
affordable solutions for the divergent needs of the Graphic Arts,
Reprographics, AEC, CAD, GIS, EDM and FM technical documents scanning
markets. Colortrac Ltd has subsidiary offices in Beijing and Suzhou, P.R.
China and in Chantilly, Virginia, USA.
For more information, visit
www.colortrac.com.
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See Also
Colortrac
website
Large-Format Scanners - list by TenLinks.com
Additional News
Nov 23 - Colortrac Offers SmartLF Scanner with Certified ISIS Driver
Nov 13 - Colortrac SmartLF Scanners Get BERTL 4.5 Star Rating
Oct 29 - Colortrac Offers 11 Large Format Scanning, Copying Videos
Oct 27 - Colortrac Closes Colorado Offices, Relocates to Chantilly
Apr 29 - Colortrac SmartLF Gx Scanners Offer 42", 28" Width
Apr 24 - Colortrac SmartLF Gx 42 Gets WFI Magazine Top Product Award
Apr 14 - Colortrac Launches 24/7 Global Technical Help Desk
Mar 12 - Colortrac SmartLF Gx Scanners Offer 56" Width
Jan 20 - Colortrac Appoints Malcolm Lane as President
Nov 18 - SmartLF Ci 40 Scanner Gets ENERGY STAR Certification
Oct 7 - Colortrac Announces SmartLF Ci 40 Scanner
Sep 26 - Colortrac CopySmart Supports Canon's imagePROGRAF Printers
Sep 11 - Colortrac Appoints Matthew Harris as Director of Operations
Source: Material used in press releases is often supplied by external
sources and used as is.
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