Massachusetts Institute, India's Stylus Selects ThinkDesign

MILAN, Italy, Sep 3, 2009 - Massachusetts Institute of Technology (MIT), a private research university located at Cambridge, Massachusetts, US and Stylus Automotive Pvt. Ltd, a design services company founded by India’s first woman automotive designer, have chosen think3’s ThinkDesign as the best CAD package for the VDS (Vehicle Design Summit) project to design the eco friendly car, VDS Vision 100, which is set to thrive the streets of India.

The aim of the Vehicle Design Summit is to serve as a launch-pad for a global consortium drawing from academia, industry and the public/private sector to solve some of the most pressing challenges of our time. The VDS team at MIT - coordinated by VDS project founder Director, Ms. Anna Jaffe - got in touch with Stylus Automotive to start a collaboration for the design of a hybrid vehicle, an eco friendly car for the Indian market: VDS Vision 100.

Stylus Automotive had been approached by MIT VDS team to work on the styling and conceptual design of the vehicle. For the MIT VDS project, Stylus Automotive had chosen ThinkDesign as the only tool to complete the given task with great results and at a faster speed. Stylus Automotive and MIT appreciated think3’s ThinkDesign as the CAD software can cover the entire product definition cycle and achieve the desired results in less time, at low cost, allowing rapid modification and iterations.

The result of this project, the VDS Vision 100 is designed to thrive in the busy streets of India. Its entry is both a car and much more importantly, a strategy to deal with congestion and enable development in a way that will lead to more vibrant, safe and enjoyable urban centers.

"I’m very glad about this collaboration between MIT, think3 and Stylus Automotive” states Ms. Anna Jaffe. “think3 will allow VDS to rapidly and dynamically evolve the design of the VDS Vision to develop the best possible vehicle without going beyond deadlines”.

Ms. Sanghamitra Datta, Stylus Automotive Pvt. Ltd. Founder, says: “We at Stylus Automotive were looking to create a unique yet economical design development process, which complimented our brand of global design services for our clients. We narrowed down to ThinkDesign after trying out other softwares, as it is an 'art to part' software, and is applicable in 3 stages, from Styling concept 3D models and quick variations to engineering, support to creation of tooling design, also significantly reduces their development time and cuts out a lot of back and forth and recreation of data time, while leaving enough flexibility for creative design and engineering solutions”.

She further adds “The best part of this experience was the flexibility and enthusiasm of the think3 team, in creating an opportunity for the Stylus Automotive team to use ThinkDesign. We hope to have a long lasting relationship with think3, which will be studded by awesome transportation design products, styled, engineered & tooled in this most creative of softwares”.

“The choice of ThinkDesign made by MIT VDS and Stylus Automotive for the project of an eco friendly car for Indian roads is a big honor and a strategic win for think3” states Silvano Joly, Vice President worldwide Marketing at think3. “With respect to the market offering, our main differentiators ‘Total Process Coverage, Multi-Data Representations, Multiple Approach Modeling’ supported by TD PLM (the Task Driven PLM extended platform) have really made the difference and will determine a competitive advantage for MIT and Stylus in this challenging initiative.“

MIT’s VDS project has entered the Progressive Automotive XPRIZE contest. For further information about the VDS Vision 100 project and the ProgressiveAutomotiveXPRIZE, click here.

About Stylus Automotive

Stylus Automotive Pvt. Ltd. is a design services provider to the transportation industry, globally. Founded by Ms. Sanghamitra Datta, the first woman Automotive designer/stylist from India, in 2006 with a singular vision of creating a uniquely Indian automotive design services and high-end customer build luxury vehicle brand. Stylus Automotive has done tremendous amount of work for the Aerospace, Automotive, Automotive Lighting and Marine segment. Its cliental list includes some of industry’s reputed and most admired companies in the transportation sector such as Lumax Industries, NAL, ABRA-Marine Dubai and MIT VDS USA. Stylus Automotive is engaged currently in about 10 projects for ABRA-Marine Dubai, including interiors of Super Catamarans, Luxury hotel transportation solutions, and complete catamaran designs. Sanghamitra’s experience in the field of design is multi-disciplinary and spans about 14 years. The Stylus team operates from Bangalore, India and has done good amount of work globally in the Transportation industry.

About Progressive Automotive Xprize

On March 20th, 2008 at the New York International Auto Show, the X PRIZE Foundation and Progressive Insurance jointly announced the $10 million dollar Progressive Insurance Automotive X PRIZE. Through an exciting partnership with Progressive Insurance, the Progressive Insurance Automotive X PRIZE has teams from around the world to focus on a single goal: design viable, clean and super-efficient cars that people want to buy. The diverse group of teams -- 111 in all -- collectively represents 136 vehicle entries and 14 different fuel sources, from 25 U.S. states and 11 countries. Established automakers, emerging start-ups, universities and inventors are among those represented. This will be a competition for the ages, with major publicity and $10 million waiting for the champions.

About think3, Inc.

think3 has been operating in the ICT sector for 30 years and provides the only technology that links three separate design areas: the concept, its development and the finished product. In this way, think3 enables thousands of company customers to innovate, to compete and to rise to the challenges of global markets, thanks to the integration of processes, which helps to accelerate time to market and to reduce costs. think3 boasts a consolidated presence across Europe, the US and Asia. The company has also secured a strong presence in China following joint venture deal sealed with Beijing Extech Science & Technology Co. Ltd to create EXTECH, a brand new company based in Beijing, with offices across the country. In the rest of the world, think3 is present throughout its network of selected VARs (Value Added Resellers).

For more information, visit http://www.think3.com.

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See Also

think3 website

Additional News

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Jan 27 - think3 Launches International VAR Organization
Dec 17 - Mindpower to Sell ThinkDesign in Tamilnadu, India
Nov 17 - think3 Announces Jurors for 'PDP Award, Andrea Pininfarina'
Oct 14 - Ocean Rodeo Designs Kite Control System with ThinkDesign
Oct 13 - Germany's EniT to Sell think3 PLM Suite in India
Sep 29 - Italy's MAUS Selects thinkPLM
Sep 9 - think3 Releases TD PLM 2009.2
Sep 3 - Massachusetts Institute, India's Stylus Selects ThinkDesign
Jul 30 - think3 to Sell, Support 3Dconnexion Mice
Jul 27 - think3 Used in Yacht Design Class in Italy
Jul 22 - think3 Introduces ThinkDesign 2009.1
Jul 14 - Korg Italy Extends Use of think3 PLM
Jun 23 - think3, DME Launch 'Pininfarina' Design Contest
May 19 - Sys PO Ingenierie to Sell think3 products in France
May 12 - think3 Redesigns Website
Apr 15 - think3 Unveils TD-PLM Online System
Mar 18 - Italy's Zucchetti, think3 Introduces PLM Project for PDM
Feb 27 - thinkUSA to Sell think3 Products in North America
Feb 3 - think3 Releases MoldDesign
Jan 27 - Think3 Appoints Silvano Joly as VP Marketing
Nov 20 - Italy's Savio Macchine Tessili Adopts ThinkDesign
Nov 11 - Italy's CAM Selects think3 ThinkDesign
Nov 11 - Russia's Axoft to Sell think3 Products
Oct 20 - think3 Supports SATIN Multisensory Modeling Project Fund
Sep 3 - Canada's Tycos Expands Use of think3 Products
Aug 8 - think3 Joins India's Intel Business Exchange Program
Aug 1 - SENER Selects think3 ThinkDesign, thinkteam
Jul 9 - UK's Think PLM to Sell think3 Products

Source: Material used in press releases is often supplied by external sources and used as is.