China's ANTA Selects Delcam Crispin for
Sports Footwear
 BIRMINGHAM,
UK, Nov 12, 2009 - ANTA, China’s largest manufacturer of sports footwear for the country’s domestic
market, has selected a range of Delcam Crispin footwear design and manufacturing
software to meet its future product development needs. The software will
replace a mixture of design, costing and manufacturing systems installed
currently at the company’s various design and manufacturing centres around the
country.
ANTA will use its Delcam software to consolidate its position to the Chinese
sports footwear market
While China is best known as the manufacturing base for most
international footwear brands, there is also a large industry supplying the
country’s own population. The leading supplier in this market is ANTA, a
multi-million £ turnover company with over 5,000 retail outlets in China.
With a business divided almost equally between sports footwear and clothing,
ANTA is already one of the leading brands in the country. It has ambitions
to become one of the top ten international sportswear brands in terms of
global revenue.
These ambitions were firmly in place when ANTA established the first
domestic “Sports Science Laboratory” in China in 2005. This included
advanced testing equipment and evaluation systems to aid the design of
distinctive products for both professional athletes and the general public.
However, a critical limitation was the time taken to convert these new
designs into finished products.
Most of the design work was created on 2D systems like Photoshop and
CorelDraw at centers in Xiaman, Beijing and Guangzhou. The majority of the
patterns and the grading of the different sizes were then undertaken using
several local systems at the manufacturing centre in Fujian and at more than
ten main sub-contractors in different areas of China. All costing were
carried out manually at the different sites. It was clear that ANTA required
a united and effective development platform to consolidate its resources
nationwide, to replace the use of incompatible software programs, and to
overcome the wide geographic spread of design and manufacturing. The
replacement system would have to give better communication between the
different departments, shorten the development cycle and speed the
introduction of new styles to the market.
The first contact between ANTA and Delcam came in 2006, when the company
needed a foot scanner to develop customized shoes for the players it
sponsored in the China Basketball Association. During their discussions,
ANTA realized the technical challenges it faced, especially the large gap at
that time between Chinese manufacturing practice and international
standards.
Although the design departments began experimenting with the Delcam
software soon afterwards, negotiating an agreement for the whole company
took much longer, as might be expected with such a large organization. An
important change during the process was the acquisition of Crispin by Delcam
to form the world’s leading supplier of software to the footwear industry.
As a major company itself, ANTA realized the benefits of dealing with the
market leader in its industry. Furthermore, the combination of the two
companies’ ranges of software meant that ANTA could cover all its
requirements for 3D design, 2D engineering, grading, cost accounting, mold
making and cutting, from a single source. Clearly, this would help
overcome the previous difficulties resulting from using a mixture of
incompatible software from different suppliers.
Another important benefit was that Delcam China could provide local
training and support at all of ANTA’s main sites from its strong technical
team. Furthermore, Delcam China’s established relationships with many
universities and colleges in China could guarantee the company a continuous
supply of apprentices experienced in using the software.
For more information, visit
www.delcam.com.
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