Zaha Hadid Architects Expands Use of Gehry Digital Project

Digital Project is Gehry Technologies' CATIA-based 3D Building Information Modeling (BIM) system

Zaha Hadid Architects pushes the boundaries of architecture and urban design experimenting extending and intensifying existing cities and landscapes. In the pursuit of a visionary aesthetic the practice designs and develops some of the world’s most grandly innovative building projects on a huge and complex scale. These include the 340,000 square meter Soho Galaxy mixed office and retail site in Beijing and the radical 85,000 square meter Seoul Dongdaemun Design Plaza that includes a museum, library and educational facilities.

Taking these designs through to project delivery is a significant challenge. Revolutionary facades and the use of glass, steel and composites in entirely new structural ways requires unique processes and special methodologies. Functional, environmental and sustainable aspects of the buildings are equally complex with novel designs that must accord with practical and planning needs as well as providing significant visual and emotional responses. As building designs develop, a multitude of designers, contactors, engineers, planners, clients, project managers, fabricators, and other stakeholders need availability to, and interaction with, accurate current project status in 2 and 3D formats to suit their needs.

Cristiano Ceccato, Associate, Zaha Hadid Architects, explained the process of developing a design into a built environment. “We explore a range of solutions from the primary gesture through the use of digital tools within the overall creative process. Numerous, often overlapping data sources are used for our work and these must be assembled and centralized, formalized and integrated, into a cogent whole. On projects of this scale and complexity, accuracy is as crucial as flexibility and speed, as the 3D data is a critical component of project execution.”

Building project designs are developed on many diverse software systems. To handle this level of complex diversity, Zaha Hadid Architects deploys Gehry Technologies Digital Project (DP). Digital Project is a 3D Building Information Modeling (BIM) system developed by Gehry Technologies which uses CATIA as a core engine. Currently more than 10 major schemes are being developed at the practice using DP.

Cristiano Ceccato described how the practice applies Digital Project as a digital master system for its work. “As a single unified 3D software platform DP allows us to creatively evolve digital 3D models while retaining original design intent. It introduces a high level of concurrent design automation that increases productivity to levels that would be difficult to achieve with any other methodology. DP builds confidence at Zaha Hadid Architects by allowing us to design innovative, sophisticated, elegant structures on a grand scale in the knowledge that what we design can be constructed.”

David Jason Gerber, VP, Gehry Technologies and Assistant Professor, USC School of Architecture said: “Digital Project is a true BIM solution that provides vital unified infrastructure for the AEC industry. The value it adds to Zaha Hadid Architects reflects its CATIA source, Gehry Technologies software and services development, and DP’s important role at many of the world’s leading architects including, SOM, Herzog de Meuron, Arup, Aedas and Frank Gehry’s own practice. DP allows architects to design amazing buildings and mega structures that incorporate truly innovative material usage, with surety and control. The cultural icons of a generation are being realized through availability of the high fidelity digital 3D information that DP provides. DP is Frank Gehry’s digital legacy to architects that is transforming the building industry.”

Jacques Leveille-Nizerolle, CATIA CEO, Dassault Systems said: “We are delighted that Zaha Hadid Architects is extending its usage of Gehry Technologies’ CATIA-based BIM system on such exciting and architecturally important projects. Gehry Technologies has combined advanced methodologies, considerable project experience, and construction know-how with the Dassault Systems’ Product Lifecycle Management solutions that proved their value to our core industries over the years, adapting them to the commercial, technical, and creative requirements of architectural work. The AEC industry is of great importance to Dassault Systems and plans are underway to extend our current offering and jointly bring technology advances to the larger architecture and building industries, from renowned architects to the wide community of industry professionals worldwide.”

About Zaha Hadid Architects

Zaha Hadid Architects is a London based practice of more than 300 professionals under the leadership of internationally acclaimed architect Zaha Hadid. Recipient of the prestigious Pritzker Prize and the only woman to have received it, Zaha Hadid consistently pushes the boundaries of architecture and urban design. Her work experiments with spatial quality, extending and intensifying existing landscapes in the pursuit of a visionary aesthetic that encompasses all fields of design. For more information, visit http://www.zaha-hadid.com

About Gehry Technologies

Gehry Technologies provides building information modeling technologies and services for construction project planning, analysis, control, and evolution. The company has provided digitally guided construction practices to a broad spectrum of professional organizations and project typologies, from commercial and institutional building projects to large-scale infrastructure works.  

Gehry Technologies develops Digital Project, a suite of integration, modeling and analysis applications. The company offers Digital Project training and consulting services, and provide comprehensive, cross platform project strategies implementing a range of building information modeling (BIM) software products and custom solutions. Digital Project uses CATIA as a core engine. For more information, visit http://www.gehrytechnologies.com

About Dassault Systems

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systems brings value to more than 115,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systems develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systems portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences.  Dassault Systems’ shares are listed on Euronext Paris (#13065, DSY.PA) and Dassault Systems’ ADRs may be traded on the US Over-The-Counter (OTC) market (DASTY).

For more information, visit http://www.3ds.com.

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See Also

Dassault Systems Website
CATIA directory - by TenLinks.com
CATIA Reading Room - articles, tutorials, reviews and news, by CADdigest.com

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Source: Material used in press releases is often supplied by external sources and used as is.