Austria's Ars Electronica Selects Dassault 3DVIA Virtools
PARIS, France,
Oct 5, 2009 – Dassault Systems (DS) (Euronext Paris: #13065, DSY.PA), a
world leader in 3D and Product Lifecycle Management (PLM) solutions, today
announced that its 3DVIA Virtools 3D application development platform is
being utilized by the Ars Electronica Center in Linz, Austria, to allow
visitors to make a virtual journey through time and space. Treasured
masterpieces or world cultural heritage sites can now be seen without posing
a threat to their conservation. Thanks to 3DVIA technology, visitors learn
in a new, intuitive way as they directly interact with the 3D scenarios of
the proposed experiences.
The Ars Electronica Center is considered a prototype of the “museum of
the future” for digital media and culture and new technologies. When it
opened in 1996, the center was the first of its kind to house an immersive
virtual reality room tailored to the public. When the City of Linz was
declared “Cultural Capital of Europe 2009” major renovation work preceded
the re-opening of the New Ars Electronica Center. Today, visitors can enjoy
an even more exciting hands-on experience of immersion and interactivity.
“3DVIA Virtools emerged as the only 3D application development platform
capable of meeting this challenge. The center’s modernization program was
behind schedule, which left very little time to create new 3D content and
ready the new virtual reality space, called “Deep Space”, based on learning
through fun and play. Because 3DVIA Virtools is technologically very mature,
it was remarkably easy to use, fast and reliable, allowing us to finalize
the first immersive experiences for the new facility on time for the opening
of the Ars Electronic Center,” said Horst Hortner, Director of Ars
Electronica Futurelab, the Ars Electronica Development Department.
Immersive Virtuality
Deep Space allows complete immersion in a world of virtual reality by
means of two jumbo-format 16-9-meter 3D images projected on a wall and on
the floor. Wearing special glasses, visitors move around within the exhibit
and the 3D image and can even interact with the content! Learning takes on a
whole new dimension in this unique educational space. The possibilities are
vast, with featured projects ranging from extreme-resolution images to HD
video, interactive narratives and new artistic works.
Visitors can explore the world’s foremost historical, architectural and
archeological treasures some long lost, others still standing today, to
discover hidden details, such as the ruins of Pompeii, the ceiling of the
Sistine Chapel or the dizzying heights of Beauvais Cathedral, all this
without posing a threat to their conservation or the environment. “The
breathtaking capabilities of 3DVIA Virtools can be seen in the narrative
interactivity application, where visitors are immersed in an interactive
visual and musical experience with animated 3D characters. Behind the
scenes, arts mediators gather visitors’ reactions and preferences using
remote control devices and interactive screens to change the scenario in
real time,” explained David Nahon, director immersive virtuality
technologies, Dassault Systems. “From an educational standpoint, the greater
the immersion, the deeper and more lasting the learning experience.
Interactivity also makes the learning process more effective.” Nahon
continues: “This experience can be compared to the one hundreds of visitors
of the Paris Géode live every day, discovering the virtual model of the Kufu
Pyramid, realized with Dassault Systems technologies.”
About Ars Electronica
Ars Electronica has been accompanying the Digital Revolution for 30 years
now. The new 6,500-square-meter Ars Electronica Center stands on the banks
of the Danube in Linz, Austria. A gateway between art and science, the
center is a one-of-its kind facility that has brought state-of-the-art
digital applications, new technology and media within the reach of the
general public. The Ars Electronica Linz GmbH features the Center, a
Futurelab, a Prix and the Ars Electronica Festival, the largest and
longest-running festival for electronic art worldwide.
For more information about Ars Electronica, visit
http://www.aec.at.
About 3DVIA
3DVIA, the newest brand in the Dassault Systems portfolio, delivers
lifelike 3D experiences to the world's rapidly expanding digital
communities. It represents a bold commitment to extend 3D technology to new
users, businesses, and consumers. By delivering products designed
specifically for non-traditional users for 3D applications, 3DVIA
establishes an entirely new way for companies to communicate across the
enterprise and directly with consumers using 3D as a universal language. For
more information about 3DVIA, visit
http://www.3dvia.com and
http://www.3dvia.com/software.
About Dassault Systems
As a world leader in 3D and Product Lifecycle Management (PLM) solutions,
Dassault Systems brings value to more than 100,000 customers in 80
countries. A pioneer in the 3D software market since 1981, Dassault Systems
develops and markets PLM application software and services that support
industrial processes and provide a 3D vision of the entire lifecycle of
products from conception to maintenance to recycling. The Dassault Systems
portfolio consists of CATIA for designing the virtual product - SolidWorks
for 3D mechanical design - DELMIA for virtual production - SIMULIA for
virtual testing - ENOVIA for global collaborative lifecycle management, and
3DVIA for online 3D lifelike experiences. Dassault Systems’ shares are
listed on Euronext Paris (#13065, DSY.PA) and Dassault Systems’ ADRs may be
traded on the US Over-The-Counter (OTC) market (DASTY).
For more information, visit http://www.3ds.com.
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