Dassault Runs Virtual Shanghai World Expo in Paris
 PARIS,
Jan 20, 2010 – Dassault Systèmes (DS) (Euronext Paris: #13065, DSY.PA), a world leader in 3D
and Product Lifecycle Management (PLM) solutions, today presented at the Chinese
Cultural Center in Paris the Virtual French Pavilion, a virtual replica of
France’s Shanghai World Expo pavilion, created with Dassault Systèmes’ 3DVIA
Virtools software. More than 10 international pavilions have already chosen this
state-of-the-art technology to develop advanced, full-3D pavilions for the
Shanghai World Expo. For the first time in the Expo’s 158-year history, visitors
will be able to experience the entire physical Expo site virtually, participate
in 3D interactive activities and watch online broadcasts of events from the
physical Expo.
Designed and built using Dassault Systèmes’ 3DVIA Virtools software, the
online French Pavilion is the World Expo’s virtual pavilion par excellence
and a vivid counterpart to France’s physical pavilion at the Expo. Visitors
can freely walk through the virtual pavilion, both inside and outside, as if
they were in the physical pavilion, viewing the rooftop garden and
masterpieces from the Musée d'Orsay. Through Dassault Systèmes’ cutting-edge
3D technology, visitors can also enjoy incredible 3D interactivity, such as
mini games or virtually “entering” masterpieces such as Gauguin’s “Le Repas”
where they can navigate around the painting’s subjects.
“This is a great project and it is an honor for us to help realize the
world’s most advanced virtual pavilion for this first World Expo Online,”
said Philippe Forestier, executive vice president, Dassault Systèmes.
“3DVIA-based pavilions offer a unique experience to people around the world
in bringing unprecedented, real time, 3D interactivity and a 360-degree
immersive walkthrough experience to hundreds of millions of online visitors.
Dassault Systèmes is committed to creating technologies that free the
imagination to dream, create and experience. With 3D lifelike technology and
collective intelligence from online communities, we can bring dreams from
the virtual world to real life and make our world a better place.”
“There are several purposes for the project. The first is to show the
building itself as a piece of architecture. The second is to allow people
that won’t go to Shanghai during the Expo to virtually visit the “inside” of
the pavilions,” explains Arnaud Ribadeau-Dumas, director, 3DVIA R&D,
Dassault Systèmes. “Going beyond what the real pavilion will offer, we have
the opportunity to provide more information through virtual hot spots. There
will be pieces of French industry, art, and interactive games.”
The 3DVIA Virtools technology that enables people to virtually explore
the French Pavilion is already present in many domains and industries,
including product experience, city planning, online retail shopping
experiences, simulation-based training, advertising or even Internet
marketing. Other brands of Dassault Systèmes’ 3D lifelike experience
technology are widely used by industries such as aerospace, automotive,
construction, consumer packaged goods and apparel. Through precise design,
simulation and manufacturing of a product in the virtual world prior to its
actual production, material waste and energy consumption are significantly
reduced, leading to lower cost and shorter product development time. The
Bird’s Nest, the 2008 Beijing Olympic Games Stadium and Shanghai World
Financial Center, the world’s tallest building, were both designed and built
using Dassault Systèmes’ 3D-based technologies. Recently, through a
strategic partnership with Luc Besson’s company, EuropaCorp, Dassault
Systèmes has leveraged its interactive 3D technologies to enhance the
customer experience of Nestlé Chocapic and Nesquik cereals by turning the
packaged boxes into a full-fledged 3D video game console. In addition, the
two companies have developed several creative marketing tools for
EuropCorp’s movie “Arthur and the Revenge of Maltazard,” allowing everyone
to sing and dance in 3D within the “Minimoys’” universe.
Expo Shanghai Online is expecting more than 100 million viewers, making
the 2010 Expo the most important World Expo ever, with participants from
around the world. Expo Shanghai Online will be permanently preserved after
the physical Expo ends, creating an everlasting virtual exhibition for
future generations.
About Dassault Systèmes
As a world leader in 3D and Product Lifecycle Management (PLM) solutions,
Dassault Systèmes brings value to more than 115,000 customers in 80
countries. A pioneer in the 3D software market since 1981, Dassault Systèmes
develops and markets PLM application software and services that support
industrial processes and provide a 3D vision of the entire lifecycle of
products from conception to maintenance to recycling. The Dassault Systèmes
portfolio consists of CATIA for designing the virtual product - SolidWorks
for 3D mechanical design - DELMIA for virtual production - SIMULIA for
virtual testing - ENOVIA for global collaborative lifecycle management, and
3DVIA for online 3D lifelike experiences. Dassault Systèmes’ shares
are listed on Euronext Paris (#13065, DSY.PA) and Dassault Systèmes’ ADRs
may be traded on the US Over-The-Counter (OTC) market (DASTY).
For more information, visit
http://www.3ds.com.
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