Autodesk Launches 3D Design Studio in Copenhagen, Denmark

The studio reproduces 3D models which are practically indistinguishable from the real thing. Press conference participants were equipped with special, interactive 3D glasses whose built-in stereo transmitters constantly register the viewer’s position relative to the model, enabling exploration of the 3D visualization inside and out – regardless of whether the model represents a car, a helicopter or any other large piece of industrial design.

With the Autodesk software including Autodesk Inventor, Autodesk AliasStudio and Autodesk Showcase, it is now possible to create a complete virtual prototype of any product. Referred to as Digital Prototyping, the method reduces the need for multiple costly and time-consuming physical prototypes, while rendering product development and design work processes much more efficient.

According to the Autodesk PR manager for Northern Europe, Mikael Löwenhielm, Digital Prototyping is already a key competitive differentiator in many global industries including consumer products, industrial machinery, automotive and transportation. This is why the development and demonstration of this technology are so high on Autodesk’s strategic agenda.

“Digital Prototyping makes it possible to optimize and validate a design much earlier in a development process than physical prototyping. This is why the technology and work processes are making such gains throughout industry, resulting in reduced product development costs and much faster time-to-market. While we continually work to develop and refine our Digital Prototyping product portfolio, the design solution for true Digital Prototyping that we have presented in Copenhagen today enables unprecedentedly realistic representation of 3D models,” says Mikael Löwenhielm.

The press conference at the Danish Design Centre was the first time that Sony Professional demonstrated its latest SRX-T1 xx series of ultra high resolution projectors outside Japan. The new projector series sets new standards for the image quality of digital design data visualization, and played a key role in the virtual reality studio at the press conference.

About Autodesk

Autodesk, Inc. is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment industries. Since introducing AutoCAD software in 1982, Autodesk has developed the most extensive portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before realizing them. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation.

For more information, visit http://www.autodesk.com/ and http://www.autodesk.dk.

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