DaimlerChrysler Uses Autodesk Consulting
 SAN
RAFAEL, California June 5, 2007 - Autodesk Inc. (NASDAQ: ADSK) today
announced that the Chrysler Group of DaimlerChrysler Corp. is using the
Autodesk Creative Bridge consulting solution to leverage existing 3D digital
assets and computer-aided design (CAD) data for the production of
high-quality visuals and compelling marketing materials. Now in its third
year of engagement with Autodesk Consulting services, DaimlerChrysler is
using the Creative Bridge solution to move beyond the physical limitations
of photography, film and hand-illustrations by creating digital prototypes
of its automobiles that visualize and simulate real-world performance. As a
result, DaimlerChrysler is significantly reducing the time and costs
associated with the production of visually engaging, product- accurate
marketing imagery.
Autodesk's Creative Bridge consulting solution is designed to assist
senior business managers and marketing professionals effectively re-use
their design and engineering data to develop branded materials that support
aggressive and competitive sales and marketing initiatives. Forward-thinking
companies, like DaimlerChrysler, are extracting greater value from their
corporate CAD assets by re-purposing them for the creation of product
brochures, television commercials and interactive Web content that will
differentiate their brands. With the support of the Creative Bridge
solution, DaimlerChrysler is realizing increased speed to market attributed
to less reliance on physical products and prototypes for research or art.
"With Autodesk, we can fully leverage the value of our ideas throughout
the design process, helping DaimlerChrysler attain new levels of
visualization efficiency," explains Tom Haynes, Manager Virtual Fleet -
Global Shows and Multi Brand Events, the Chrysler Group. "Autodesk Creative
Bridge generates value for our organization by offering a fast, efficient
and cost-effective solution that enables us to engage our consumers with
picture-perfect marketing. In today's competitive automotive market,
DaimlerChrysler realizes the power of reusing our robust engineering data
for the creation of digitally produced marketing imagery -- and Autodesk
Consulting is helping us be successful in this area."
In addition to their cost savings and increased creative flexibility,
many creative professionals are reaching new plateaus of creativity by
transforming digital assets and CAD data into new types of interactive
digital 3D experiences. Going beyond the physical limitations of traditional
tools, the Creative Bridge solution helps to create real-time product
configurators, vehicle interior fly-throughs, interactive vehicle-centric
games and photorealistic virtual product turntables.
"Autodesk's goal is to empower our customers with the best-in-class
creative technology and the highest quality virtual assets to allow creative
content providers the ability to raise the bar of realism, creativity and
productivity," says Marc Cannon, vice president of Autodesk Worldwide
Consulting Services. "DaimlerChrysler is forging a new standard for the way
the automobile industry is using its manufacturing and design data. As a
long- standing Autodesk customer we're pleased to support them in moving the
automotive industry ahead."
About Creative Bridge
The Autodesk Creative Bridge solution features a complete consulting
solution: from the initial design and planning stage where members of the
professional services division assess goals and existing digital assets to
create a custom-tailored workflow roadmap; through to the implementation
stage in which Autodesk consultants function as a seamless resource for CAD
file preparation, virtual model assembly, data repair and optimization and
ad/creative agency liaison. Specialized Autodesk services are offered to
support the effective deployment of a Creative Bridge pipeline including
training, workflow consulting, pipeline design, virtual asset management and
program management.
Autodesk creates a rich suite of industry standard technologies used
within automotive design and manufacturing, as well as industry standard
technologies for digital content creation and visual effects. Autodesk
Consulting leverages this rich base of intellectual property and cross
industry expertise to craft highly effective solutions tailored to the needs
of its clients. Creative Bridge is a solution that provides extreme value to
manufacturers, their creative agencies and their artist content providers.
About Autodesk
Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, construction, and media and entertainment markets. Since its
introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art digital prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000
companies rely on Autodesk for the tools to visualize, simulate and analyze
real-world performance early in the design process to save time and money,
enhance quality and foster innovation. For additional information about
Autodesk, visit http://www.autodesk.com/.
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