Marketing Resources to Reach Engineers and Architects
Online Advertising
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Business Decision Makers Online |
Lead Generation
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Lead Generation – Fueling the Revenue Engine – email still preferred for lead generation, used 78% of the time, trade shows second but 40% say trade show spending will drop, study of 200 marketers by Demand Metric, March 2014 |
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7 Tactics for Social Lead Generation – how to best achieve lead generation using social media, Harry Gold, July 16, 2013 |
Content Marketing
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State of Inbound Marketing – 2012 report on inbound marketing practices and trends, includes cost per lead for outbound marketing, 42 page pdf, Hubspot |
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Content Marketing ROI – why content marketing can become your most productive channel, in 24 months content marketing cost is $64 a lead compared to $108 per lead from paid search, 18 page pdf by Kapost and eloqua, |
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Blogs Outrank Social Networks for Consumer Influence: New Research – blogs influence 50% higher than online magazines, 86% of influencers have blogs, Patricia Redsicker, Social Media Examiner, March 5, 2013 |
| 2013 Digital Influence Report, 34 page pdf, TechnoratiMedia |
Trade Shows
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Budgeting for Dummies (and Time-Strapped Smart People) – budgeting for trade shows, includes specific costs in various cities, labor rates, drayage, per diem costs for employees, plus rules of thumb, EXHIBITOR magazine |
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Exhibit Budgeting 101: How To Estimate a Budget for Your Next Trade Show – Expo Outfitters |
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Budget Worksheet – download Excel spreadsheet to get a good start on determining total cost of exhibiting, ExhibitQuest.com |
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Email Open and Click Rates: Benchmarks and Trends – short description, Marketing. Profs, July 30, 2012 |