(Article first appeared on The CAD Insider on Sep 13, 2011. It has been freshened up and posted here.)
Social media has transformed the world, from finding high school friends on Facebook to overthrowing governments with Twitter. It has found its way into the business, appearing foremost on the agenda of every marketer. Some get it. Some don’t.
After observing one great success and a few dismal failures, may I offer these rules for those still seeking to effectively use social media in the technology business to business arena?