Monthly Archives: September 2014

Cost per Lead – Trade Shows

A qualified lead is what you hope to get from attending a trade show. That’s what comes from all those who have been lured to your booth with the promise of free pens/squeeze toys/bottle openers and other silly swag you hope to not have to ship back to the office, and hundreds of pleas of “Can I scan your badge?” You throw out all the names of those who don’t have decision making status, are students, obvious freeloaders, your competition, etc. The name you are left with are your qualified leads.

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