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200+ Attend European VisMasters Design Modeling Conference

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LEXINGTON, Kentucky, February 22, 2007 - Over 200 attendees hailing from over 30 counties convened to participate in the European VisMasters Design Modeling & Visualization Conference (DMVC) held in conjunction with IMAGINA at the Grimaldi Forum, Monte-Carlo, Monaco. With the theme ‘Future of Design Visualization’ the European VisMasters DMVC focused on core elements of “intelligent” 3d models, Architectural Cinematography, BIM and production efficiencies.

Kicking off a full day of sessions, Hsiao Lai “Sean” Mei, of ScreamPoint presented “5D: 3D Reaches a New Dimension” to a standing room only crowd. Participants from world leading architectural and industry design firms such as Gensler, Whirlpool, HOK, Dan Pearlman (Germany), and LightWork Design (UK) were learned how they can create and leverage “5D” tools to envision, communicate, manage and transact projects more effectively. Ben Davies and Jon Humphreys, of The Neighborhood, offered a passionate presentation on Architectural Cinematography with the message clear: create an experience that gets noticed. The final plenary session discussed architectural styling: “The Beauty of Free Form Design.” Shrikant Sharma, Buro Happold, focused on the creation of world class structural engineering design in today’s built environments discussing recent global projects including the Millennium Dome and Emirates Stadium.

Concurrent sessions completed the afternoon with presentations on gaming and architecture, BIM, and production techniques. Dr. Andrew Hudson-Smith, Centre for Advanced Spatial Analysis, discussed the Virtual London project and the integration of public participation via web-based systems for urban planning. Miles Walker, CAD manager, HOK International London, hosted a session on the strategic business imperative of BIM and discussed the BIM process of linking structural design, analysis, co-ordination and documentation. Brian Smith, author of Foundation 3ds Max 8 Architectural Visualization, presented a production efficiency session that provided participants with invaluable production tips and techniques.

“We were pleased with the participation and the positive feedback the event is receiving. From a personal standpoint, I was intrigued by the diversity of attendees and in the level of excellence we saw at the conference. When architects, industrial designers, engineers, urban planners, and design visualization artists gather, the synergies are overwhelming. VisMasters conferences are designed to foster those synergies and help guide the growth of our industry. We continue to be committed to providing both customers and partners with opportunities to interact and grow, VisMasters events offer unparalleled opportunities to “share, learn and inspire, ” said Randall Stevens, President, VisMasters.

The second annual North American VisMasters Design Modeling & Visualization Conference will be held in San Diego, CA, August 9 – 11, 2007. In addition to a full-day of highly targeted program sessions, other event highlights include the 2007 CGarchitect.com Awards, a Master Class series providing training workshops, and VisMasters After Party.

For more information on this event, visit http://dmvc.vismasters.com

About VisMasters

VisMasters brings together like-minded individuals who share a common interest in design visualization. In addition to industry meetings, VisMasters currently hosts an online gallery, “Image of the Week” e mail, online forum community, and store containing the best products in the design visualization industry. Complimentary Content Channels hosted by VisMasters provide textures free of charge, delivered automatically every business day. VisMasters solutions provide everything the design visualization professional needs in one convenient location. VisMasters brings the design community together to Share, Learn & Inspire! VisMasters is an initiative of ArchVision, Inc., a leading developer of tools in the design visualization market. For more information, call VisMasters at 859-252-3118 or visit us on the web at www.vismasters.com

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