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Aberdeen, TenLinks Launch Design Process Survey

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· Aberdeen Group website
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BOSTON, MA, Sep 16, 2008 - How would you rate your company’s product development efforts? Think its product development process is top-of-the-line? Or is it in need of a complete overhaul? Do you feel like your organization has the right processes in place to support its product development efforts – or is it failing miserably, leaving you feeling like you’re fighting a losing battle? Now is your chance to weigh in on the subject.

Aberdeen Group is searching for the best practices for process change in product development. The best visions won’t be any use if the path isn’t there. Share your experiences and help us find the most effective way to transform the product development organization.

Whether you’re an engineer or a designer, a product manager or the CEO; or whether your concerns are about getting the right product to market, or getting your part of the product development process right – you have a stake in not only how products are engineered, designed and built, but how those product concepts ultimately wind up as products in the marketplace.

The fact is, having the right tools and processes in place can drive both top and bottom-line improvements. But what if an organization is struggling with determining just which tools or methodologies are best suited to its needs, or how to best apply these technologies or strategies to drive business growth? Or, what if an organization has implemented a specific solution - but that solution has failed to deliver the desired results?

There are a lot of opinions on what you need to do and what you should avoid to effectively transform your product development processes. What really works? What’s out of date? And what’s just hype? As part of an upcoming study on product development and process improvement, Aberdeen Group is inviting organizations like yours to share their views and experiences on this important subject.

To participate in this benchmark study, go to: http://aberdeen.com/survey/transtenl/.

 

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