Baker Egerton Joins Bentley as VP Lead Generation
 EXTON,
PA, Oct 17, 2008 – Bentley Systems, Incorporated has appointed Baker Egerton
to the newly created position of vice president, lead generation, in
Bentley’s marketing group. In this role, Egerton will oversee all lead
generation processes, systems, and data to further develop Bentley’s
marketing systems.
In addition, Egerton will continue to enhance the company’s understanding
of the needs of its users, and ensure that Bentley proactively communicates
the unique value its software and services provide to users around the
world. He joins Bentley with more than 25 years of experience in regional
and global demand generation for business-to-business technology
enterprises, including IBM, Arthur Andersen LLP, and IDS Scheer, a
German-based SAP software and services company. Before joining Bentley,
Egerton was integrated marketing communications manager with
Hewlett-Packard’s Global Desktop Solutions Organization. Egerton is based in
Exton, Pa., and reports to Ed Mueller, Bentley’s chief marketing officer.
“We are pleased to welcome Baker – and his tremendous enthusiasm for
building user loyalty and referrals – to the Bentley team,” said Mueller.
“Our search for someone with Baker’s background and insight into effective
and highly targeted lead-generation campaigns was extensive, but well worth
the effort. Baker’s knowledge and commitment to ensuring the consistent
capture of business metrics and return-on-investment proof points will
greatly enhance our marketing efforts.”
Mueller continued, “Under Baker’s leadership, we now have the opportunity
to leverage our colleague and technology assets to continue to build on the
valued relationships we’ve long enjoyed with our growing community of
users.”
Prior to his employment with Hewlett-Packard, Egerton served as vice
president of marketing communications with Neoware, Inc., a provider of thin
client computing solutions. There, he managed global rebranding and
repositioning efforts that turned the company into a provider of virtualized
desktop solutions.
Egerton is a member of the Marketing Executives Networking Group, a
national network of top-level marketing executives devoted to enhancing its
members’ professional skills, relationships, and knowledge. He holds a
Bachelor of Arts degree in communications from the University of Redlands,
in Redlands, CA.
About Bentley Systems, Inc.
Bentley is the global leader dedicated to providing comprehensive
software solutions for sustaining infrastructure. Architects, engineers,
constructors, and owner-operators are indispensable in improving our world
and our quality of life; the company’s mission is to improve the performance
of their projects and of the assets they design, build, and operate. Bentley
sustains the infrastructure profession by helping to leverage information
technology, learning, best practices, and global collaboration – and by
promoting careers devoted to this crucial work.
Founded in 1984, Bentley has more than 2,800 colleagues, offices in more
than 50 countries, annual revenues surpassing $500 million, and since 1993,
has invested more than $1 billion in research, development, and
acquisitions. Nearly 90 percent of the Engineering News-Record Top Design
Firms are Bentley subscribers, and a 2008 Daratech study ranked Bentley as
the world’s #2 provider of geospatial software solutions.
For more information, visit
www.bentley.com.
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