Armstrong White Picks Autodesk for Digital Creative Design
 SAN
RAFAEL, California June 11, 2007 - Autodesk, Inc. (NASDAQ: ADSK) today
announced that Armstrong White, a leading graphic design and 3D animation
studio focusing primarily on the automotive sector, has chosen Autodesk
Showcase software as a solution for turning robust engineering data into
digitally produced marketing imagery for design purposes. By using Autodesk
Showcase software, the Michigan-based company will be able to significantly
reduce the time required to create high-end images, primarily for designing
print ads announcing new vehicle launches and new business pitches.
"Autodesk Showcase simplifies and accelerates the task of creating
photo-like imagery from 3D digital design data," said Chuck White, president
of Armstrong White. "It allows us to not only convey form accurately, but
also create environmental context to communicate brand character -- which
helps us create more compelling and stimulating visuals for our clients."
An unparalleled design and visualization solution for content creation,
Showcase will provide Armstrong White with an interactive environment for
presenting and reviewing designs. The software streamlines the design review
process, reducing the time and cost associated with producing visually
engaging and product accurate marketing ideas.
"Interacting with digital prototypes in Autodesk Showcase means we can
better understand and visualize our design team's ideas -- before anything
has actually been built," said White. "That capability allows us to make
product brochures, television commercials and interactive web content
attainable much sooner in the development process -- a significant advantage
in an industry with tight deadlines and little down time."
Autodesk Showcase integrates smoothly with existing workflows to reduce
the headaches associated with data preparation. Updated models can be
imported into Showcase without having to re-do work done on the previous
version, significantly reducing preparation time and allowing design and
visualization work to be done in parallel. Additionally, ready-made
materials and environments can reduce the amount of time and expertise
required to set up and light a scene for visualization.
"The materials included in Autodesk Showcase -- like car paint, leather,
plastics and metals -- were developed by visualization experts and provide
realism and a reliable view of what the physical model will look like," said
White. "The accuracy of the digital prototype makes it much easier for us to
produce high-quality visual effects for portraying concepts without having
to expend time and resources on physical prototypes."
"At Autodesk, our goal is to redefine design with state-of-the-art 2D and
3D technologies," said Robert "Buzz" Kross, vice president of Autodesk
Manufacturing Solutions. "By using Autodesk Showcase to leverage their data
in a model-based environment, Armstrong White is able to take advantage of
superior animation, visualization and simulation functionality -- and
ultimately, provide a higher level of service to their customers."
About Armstrong White
Armstrong White is a visual communications studio specializing in
powerful imagery through visual effects, 3D animation, design and
retouching. They specialize in creating custom imagery for print and motion.
Armstrong White brings artistry and craftsmanship to every project -- always
approached with its own blend of style, talent and expertise. They partner
with their clients on every assignment and pull from vast creative resources
to develop a unique visual solution. For more information, please visit
http://www.armstrong-white.com/.
About Autodesk
Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, construction, and media and entertainment markets. Since its
introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art digital prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000
companies rely on Autodesk for the tools to visualize, simulate and analyze
real-world performance early in the design process to save time and money,
enhance quality and foster innovation. For additional information about
Autodesk, visit http://www.autodesk.com/.
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